Moving a Retail, ecommerce & D2C stack into HubSpot
Integrate order events; replace suitable engagement tools.
How a Retail, ecommerce & D2C migration runs
Email, loyalty engagement, support, storefront content
Customers, consent, catalog references, order context
Commerce engine, checkout, inventory, fulfilment
Integrate order events; replace suitable engagement tools.
Platforms in Retail, ecommerce & D2C stacks
Search by name, or filter by how the move is classified.
6sense
Marketing HubABM and revenue-intelligence platform. It provides intent data, predictive scoring, segments/audiences, advertising…
Demandbase
Marketing HubAccount-based marketing and advertising platform covering account intelligence, intent, segments, ads and sales…
Terminus
Marketing HubAccount-based marketing platform covering account targeting, ABM advertising, chat, analytics and sales intelligence.
Zendesk Support
Service HubZendesk Support is a ticketing help desk with users, organizations, tickets, comments, attachments, Help Center…
Freshdesk
Service HubCloud help desk with ticketing, contacts, companies, knowledge base, SLA policies and automations.
Intercom
Service HubCustomer service platform with inbox, tickets, Help Center, workflows and the Fin AI agent.
Stripe Billing
Revenue HubStripe Billing is Stripe's subscription, invoicing and recurring-payments product. In this motion Stripe stays the…
Stripe Payments
Revenue HubPayment processing and billing platform with REST APIs. Stripe usually stays as the payment and billing system of…
Chargebee
Revenue HubSubscription billing and revenue management platform for recurring invoicing, payment collection and subscription…
Twilio Segment
Data HubCustomer data platform that collects events from sources, resolves identities, builds audiences and traits, and…
mParticle
Data HubCustomer data platform that collects events and identities, resolves them into profiles with IDSync, and forwards…
RudderStack
Data HubWarehouse-native, open-source-core customer data platform covering event streaming, Reverse ETL and Profiles…
Contentful
Content HubHeadless CMS that stores structured content, assets and metadata, and delivers them through APIs to web and mobile…
Sanity
Content HubHeadless CMS with a hosted Content Lake of JSON documents, queried through GROQ and HTTP APIs and edited in Sanity…
Strapi
Content HubOpen-source headless CMS with a REST/GraphQL Content API, an admin panel and a media library, and it can be…
Shopify
Content HubHosted commerce platform for storefront, checkout, products, orders and customers. The usual pattern is to keep it…
Shopify Plus
Content HubEnterprise tier of the Shopify hosted commerce platform. It handles checkout, catalog, orders and customers, and it…
Adobe Commerce
Content HubAdobe Commerce (formerly Magento Commerce) is an ecommerce platform for storefronts and B2B/B2C catalogs, with REST,…
| Platform | Lands in | Motion | Plan for | Connector |
|---|---|---|---|---|
| 6sense | Marketing Hub | Partial move | 2-16 wks | Connector: yes |
| Demandbase | Marketing Hub | Partial move | 2-16 wks | Connector: yes |
| Terminus | Marketing Hub | Partial move | 2-14 wks | Connector: yes |
| Zendesk Support | Service Hub | Replace | 1-16 wks | Connector: no |
| Freshdesk | Service Hub | Replace | 1-16 wks | Connector: yes |
| Intercom | Service Hub | Replace | 2-14 wks | Connector: unconfirmed |
| Stripe Billing | Revenue Hub | Integrate | 1-12 wks | Connector: yes |
| Stripe Payments | Revenue Hub | Integrate | 1-12 wks | Connector: yes |
| Chargebee | Revenue Hub | Integrate | 1-12 wks | Connector: yes |
| Twilio Segment | Data Hub | Partial move | 2-20 wks | Connector: yes |
| mParticle | Data Hub | Partial move | 2-20 wks | Connector: unconfirmed |
| RudderStack | Data Hub | Partial move | 2-16 wks | Connector: yes |
| Contentful | Content Hub | Partial move | 2-16 wks | Connector: no |
| Sanity | Content Hub | Partial move | 2-16 wks | Connector: unconfirmed |
| Strapi | Content Hub | Partial move | 1-16 wks | Connector: no |
| Shopify | Content Hub | Integrate | 1-16 wks | Connector: yes |
| Shopify Plus | Content Hub | Integrate | 2-20 wks | Connector: yes |
| Adobe Commerce | Content Hub | Integrate | 2-16 wks | Connector: yes |
Not every platform has been researched. Try a shorter name, or ask us to research it.
Other industries
B2B SaaS & technology
Start with CRM + lifecycle; integrate subscription and product data.
Professional services & agencies
Move acquisition and client communication; retain delivery systems as needed.
Real estate & property
Model property relationships and transaction pipelines.
Banking, lending & fintech
Keep regulated decisions and system of record boundaries explicit.
Frequently asked questions
What stays outside HubSpot in retail, ecommerce & d2c?
Commerce engine, checkout, inventory, fulfilment
How should a retail, ecommerce & d2c migration start?
Integrate order events; replace suitable engagement tools.
Moving a Retail, ecommerce & D2C stack?
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