mParticle to HubSpot
Customer data platform that collects events and identities, resolves them into profiles with IDSync, and forwards data and audiences to downstream tools.
mParticle data can move into HubSpot, landing mainly in Data Hub. 0 of 6 mapped objects move directly; 3 items need manual work and 3 do not move. Plan roughly 2-4 weeks for a small move and 10-20 weeks for a large one.
Migration checklist for mParticle
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 5 doneDuring
0 of 5 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<50k profiles
Few audiences.
Mid migration
50k-1M profiles
Identity redesign and audience rebuild.
Large migration
>1M profiles
Warehouse-based extraction and phased cutover.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves mParticle: what you need to get in, what lands in HubSpot, and what will not.
REST (Profile API, Platform API, Data Subject Request API, Warehouse Sync API)
API client ID and secret issued by mParticle, with workspace access.
Admin access to the workspace to create API credentials and view Privacy settings (exact role names not verified).
Choose your route
How will you move the data?
No native connector was found.
- You need: API client ID and secret issued by mParticle, with workspace access.
- Permission: Admin access to the workspace to create API credentials and view Privacy settings (exact role names not verified).
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- Profile API: query identities, user attributes, calculated attributes and audience memberships per profile
- Platform API: list real-time audiences and their connected outputs
- DSR access/portability export: profile.jsonl plus event batch .jsonl files
- Audience and event output connections that forward data to partner systems
Limits: To confirm
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 10-20 weeks, usually phased.
Talk to a partnerWhere each object lands
In mParticle
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| User profile (MPID) with user identities | Contacts | partial | Email and customer ID map to Contact properties. The MPID and identity graph must be redesigned, and a custom unique ID property is needed. |
| User attributes and calculated attributes | Contacts | partial | The Profile API returns them. Contact properties must be created first. |
| Audience memberships | Contacts | partial | Audience definitions are rebuilt as HubSpot lists. Membership can be carried as a property or a static list. |
| Consent and opt-out state | Contacts | partial | The profile exposes an opt-out flag. Consent must be mapped to HubSpot communication subscriptions. |
| Event batches (historical) | Custom objects | manual | Available only through DSR exports per subject or from the source datasets. Bulk export of history is usually via warehouse or data lake, which was not verified. |
| Accounts or companies | Companies | no | mParticle is user-centric and has no native company object. |
What to expect
HubSpot has no equivalent identity graph. Match rules must be redesigned around email and custom unique properties.
These are mParticle pipeline configuration, not records.
These are retained at the source, and licence terms may limit reuse.
Audience criteria do not transfer, and the Audiences API covers real-time audiences only.
Event collection happens in the apps via SDKs.
Properties must exist before import.
Dedupe on email or customer ID before import.
Export the opt-out and consent fields and set HubSpot subscription status explicitly.
Import only profiles with a known identity.
Use warehouse or data-lake exports where available.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
The access paths (Profile API, Platform API, DSR export, audience outputs) are backed by mParticle docs. No HubSpot-side doc on mParticle was visited. The object mapping, HubSpot connector status, rate limits and certifications rest on analyst knowledge or are unknown.
Sources
Related migrations
Frequently asked questions
How do I migrate mParticle to HubSpot?
1. Inventory workspaces, inputs and outputs in the Directory. 2. Create API credentials and test the OAuth token call. 3. List the identity types used in IDSync and choose the HubSpot unique key. 4. Export the audience list via the Platform API and record each audience's criteria.
What does not move from mParticle to HubSpot?
IDSync identity graph and MPID resolution rules, Data plans and forwarding rules and Licensed enrichment and partner identities. Plan to rebuild or retire these.
How long does a mParticle to HubSpot migration take?
Small (<50k profiles): 2-4 weeks. Mid (50k-1M profiles): 4-10 weeks. Large (>1M profiles): 10-20 weeks. These are planning estimates, not a quote.
What access do I need to export from mParticle?
API client ID and secret issued by mParticle, with workspace access. Admin access to the workspace to create API credentials and view Privacy settings (exact role names not verified).
What compliance issues apply when moving mParticle data?
Check: Device advertising identifiers and Possible health or financial data in event payloads, depending on the customer. Agree consent, retention and access rules before exporting.
Moving mParticle into HubSpot?
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