Sanity to HubSpot
Headless CMS with a hosted Content Lake of JSON documents, queried through GROQ and HTTP APIs and edited in Sanity Studio.
Sanity data can move into HubSpot, landing mainly in Content Hub. 0 of 6 mapped objects move directly; 5 items need manual work and 3 do not move. Plan roughly 2-4 weeks for a small move and 8-16 weeks for a large one.
Migration checklist for Sanity
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 5 doneDuring
0 of 5 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<500 posts
Single blog.
Mid migration
500-5,000 documents
Several content types and many assets.
Large migration
>5,000 documents
Multi-locale, multiple datasets and a hybrid headless setup.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves Sanity: what you need to get in, what lands in HubSpot, and what will not.
REST/HTTP (Export API, GROQ query API) plus JS client and CLI
Project ID, dataset name and an API token. A token is needed to read drafts or private datasets.
Choose your route
How will you move the data?
No native connector was found.
- You need: Project ID, dataset name and an API token. A token is needed to read drafts or private datasets.
- Permission: To confirm
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- CLI `sanity datasets export` produces a gzipped tarball of NDJSON documents plus asset binaries
- Export API `GET /data/export/{dataset}` streams NDJSON, including drafts and asset documents
- Cursor mode for faster export of large datasets, which may miss concurrent changes
- Flags: –types to filter document types, –no-drafts, –no-assets
- GROQ queries via the JS client or `sanity documents query` for targeted extracts
Limits: To confirm
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 8-16 weeks, usually phased.
Talk to a partnerWhere each object lands
In Sanity
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Article/post documents (custom types) | Custom objects | partial | Blog-type documents can be transformed and loaded into HubSpot blog posts through the CMS Blog Posts API. HubSpot Content Hub blog posts are not among the listed HubSpot object names, so the mapping is analyst judgement. |
| Image and file assets | Files | partial | The export downloads the asset binaries and an assets.json map of asset IDs to URLs, so files can be re-uploaded and references rewritten. |
| Portable Text body | Custom objects | manual | Portable Text must be converted to HTML before it can go into HubSpot post bodies. The conversion step is not documented in the sources. |
| Content models (schemas) | Custom objects | manual | Schemas are code in Studio, so models have to be rebuilt by hand as HubSpot custom objects or HubDB tables. This is category-level knowledge. |
| Authors, categories and tags | Custom objects | manual | These are reference documents in Sanity. Blog post tag IDs exist in HubSpot's CMS API; mapping them is manual. |
| Redirects and SEO metadata | Custom objects | manual | These are usually stored as custom document fields, so they need to be extracted and rebuilt as HubSpot URL redirects and post meta fields. |
What to expect
These are code, not content, and have no HubSpot equivalent.
Export returns the current state of non-deleted documents only.
The scope note says these should stay on Sanity or a separate stack.
The formats differ.
Sanity uses _id references.
Asset URLs point to the Sanity CDN.
Slugs and URL structure change.
This is the scope boundary.
Build a URL inventory and set up redirects before cutover.
Use the default stream mode, or freeze editing during export.
Use –no-drafts or filter out IDs starting with drafts.
Test a sample batch of posts.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
Export paths (CLI, Export API, GROQ) are backed by Sanity docs, and HubSpot blog import paths are backed by HubSpot docs. Sanity auth, rate limits and permissions, and the mapping of custom schemas to HubSpot, rest on category-level knowledge and were not verified. There is no native Sanity-to-HubSpot connector in the sources.
Sources
Related migrations
Frequently asked questions
How do I migrate Sanity to HubSpot?
1. List document types in the dataset and decide which go to HubSpot and which stay in Sanity. 2. Create an API token with read access, and a HubSpot private app with CMS and Files scopes. 3. Run `sanity datasets export` on a test copy and inspect the NDJSON. 4. Inventory live URLs, slugs and redirects from the front end.
What does not move from Sanity to HubSpot?
Studio configuration, plugins and custom input components, Document revision history and Frontend app content APIs and GROQ-powered delivery. Plan to rebuild or retire these.
How long does a Sanity to HubSpot migration take?
Small (<500 posts): 2-4 weeks. Mid (500-5,000 documents): 4-8 weeks. Large (>5,000 documents): 8-16 weeks. These are planning estimates, not a quote.
What access do I need to export from Sanity?
Project ID, dataset name and an API token. A token is needed to read drafts or private datasets.
What compliance issues apply when moving Sanity data?
Check: Check content for health or financial data in regulated sites. Agree consent, retention and access rules before exporting.
Moving Sanity into HubSpot?
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