Adobe Commerce to HubSpot
Adobe Commerce (formerly Magento Commerce) is an ecommerce platform for storefronts and B2B/B2C catalogs, with REST, GraphQL and SOAP web APIs.
Adobe Commerce data can move into HubSpot, landing mainly in Content Hub. 3 of 6 mapped objects move directly (Customers, Products and Order items); 3 items need manual work and 2 do not move. Plan roughly 2-4 weeks for a small move and 8-16 weeks for a large one.
Migration checklist for Adobe Commerce
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 5 doneDuring
0 of 5 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<10k customers, <50k orders, <50 pages
Marketplace connector with a light content rebuild.
Mid migration
10k-250k customers, up to 1M orders
Custom property mapping and scripted API export.
Large migration
>250k customers, multi-store, B2B
iPaaS or custom integration, with a phased content migration.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves Adobe Commerce: what you need to get in, what lands in HubSpot, and what will not.
REST, GraphQL and SOAP web APIs on a merchant-hosted base URL (/rest/{store}/V1/)
Integration credentials created in Admin, or an admin user for token exchange. Cloud Service needs IMS client ID, secret and org ID.
Admin access to create an integration or web services user, with resource permissions scoped to the data needed.
Choose your route
How will you move the data?
HubSpot offers an integration for importing records from Adobe Commerce.
- You need: Integration credentials created in Admin, or an admin user for token exchange. Cloud Service needs IMS client ID, secret and org ID.
- Permission: Admin access to create an integration or web services user, with resource permissions scoped to the data needed.
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- REST API list endpoints with searchCriteria paging for products, customers and orders
- GraphQL API
- Third-party sync extensions that push to HubSpot
Limits: To confirm
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 8-16 weeks, usually phased.
Talk to a partnerWhere each object lands
In Adobe Commerce
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Customers | Contacts | yes | Customer sync is offered by the marketplace connectors and the REST API. |
| Products | Products | yes | Connectors sync name, image, price and description; SKU is the natural external ID. |
| Orders | Deals | partial | Connectors sync orders as deals; this is a reference record, and checkout stays in Commerce. |
| Order items | Line items | yes | Product ID, quantity, price, discount and SKU are synced. |
| CMS pages and blocks | Custom objects | manual | CMS content is exposed in the REST API, but no HubSpot page importer was found. Rebuild marketing pages in HubSpot Content Hub. |
| Abandoned carts | Deals | partial | Some connectors sync abandoned-cart data for automation. |
What to expect
Retained in Adobe Commerce under the integrate/retain motion.
Not portable to HubSpot; keep in Commerce.
Storefront themes and layouts do not transfer.
Needed for Commerce customer IDs, SKUs and order numbers.
Preserves SEO.
Confirm the object list, sync direction and fees before selecting one.
Use email as the dedupe key and review guest orders.
Confirm the deployment type first.
Use the OAuth 1.0a signed flow, or refresh tokens in the export script.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
Adobe API and auth docs support access. HubSpot-side mapping rests on marketplace extension listings and category-level knowledge. Rate limits, CMS export tooling and certifications were not verified.
Sources
Related migrations
Frequently asked questions
How do I migrate Adobe Commerce to HubSpot?
1. Confirm the deployment: PaaS, on-prem Magento Open Source or Commerce as a Cloud Service. 2. Create an integration in Admin (System > Extensions > Integrations) with read-only resource scopes. 3. Inventory customers, customer groups, products, orders and CMS pages by store view. 4. Decide which orders become Deals and how old a history to load.
What data can move from Adobe Commerce to HubSpot?
These objects move directly: Customers, Products and Order items. Check the mapping table for partial and manual items.
What does not move from Adobe Commerce to HubSpot?
Checkout, inventory and fulfilment logic and Authenticated storefront and customer account application logic. Plan to rebuild or retire these.
How long does a Adobe Commerce to HubSpot migration take?
Small (<10k customers, <50k orders, <50 pages): 2-4 weeks. Mid (10k-250k customers, up to 1M orders): 4-8 weeks. Large (>250k customers, multi-store, B2B): 8-16 weeks. These are planning estimates, not a quote.
What access do I need to export from Adobe Commerce?
Integration credentials created in Admin, or an admin user for token exchange. Cloud Service needs IMS client ID, secret and org ID. Admin access to create an integration or web services user, with resource permissions scoped to the data needed.
Is there a native HubSpot connector for Adobe Commerce?
Yes. Confirm the supported objects in discovery.
What compliance issues apply when moving Adobe Commerce data?
Check: Payment data should never be exported; keep it out of HubSpot (PCI scope) and Possible minors' data or education records, depending on the store. Agree consent, retention and access rules before exporting.
Moving Adobe Commerce into HubSpot?
A network of 153+ tiered HubSpot partners and 1,800+ accounts of experience. Tell us what you are moving and which hub matters most.
Talk to a partner