Moving into Marketing Hub
Campaigns, lead generation and customer engagement. Rebuild campaigns and preserve consent.
What lands in Marketing Hub
Target workflow
Campaigns, lead generation and customer engagement
Migration emphasis
Rebuild campaigns and preserve consent
Most common sources
Marketing automation & email (96), Forms, events & conversion (55), ABM, advertising & social (53)
Source platforms for Marketing Hub
Search by name, or filter by how the move is classified.
Adobe Marketo Engage
Marketing HubMarketing automation platform for lead management, email, programs and scoring.
Oracle Eloqua
Marketing HubEnterprise B2B marketing automation (Oracle Eloqua Marketing Cloud Service) covering contacts, segments, campaign…
Salesforce Marketing Cloud Account Engagement
Marketing HubB2B marketing automation (formerly Pardot) that sits on top of Salesforce CRM. It handles prospects, lists, forms,…
6sense
Marketing HubABM and revenue-intelligence platform. It provides intent data, predictive scoring, segments/audiences, advertising…
Demandbase
Marketing HubAccount-based marketing and advertising platform covering account intelligence, intent, segments, ads and sales…
Terminus
Marketing HubAccount-based marketing platform covering account targeting, ABM advertising, chat, analytics and sales intelligence.
Typeform
Marketing HubConversational forms, quizzes and surveys. Teams embed them for lead capture, registrations and feedback.
Jotform
Marketing HubOnline form builder for collecting responses, building fillable PDFs and sending submissions to other apps.
Formstack
Marketing HubNo-code platform for online forms, document generation, e-signature and workflow automation.
| Platform | Lands in | Motion | Plan for | Connector |
|---|---|---|---|---|
| Adobe Marketo Engage | Marketing Hub | Replace | 3-30 wks | Connector: unconfirmed |
| Oracle Eloqua | Marketing Hub | Replace | 4-24 wks | Connector: unconfirmed |
| Salesforce Marketing Cloud Account Engagement | Marketing Hub | Replace | 3-20 wks | Connector: yes |
| 6sense | Marketing Hub | Partial move | 2-16 wks | Connector: yes |
| Demandbase | Marketing Hub | Partial move | 2-16 wks | Connector: yes |
| Terminus | Marketing Hub | Partial move | 2-14 wks | Connector: yes |
| Typeform | Marketing Hub | Partial move | 1-12 wks | Connector: yes |
| Jotform | Marketing Hub | Partial move | 1-12 wks | Connector: yes |
| Formstack | Marketing Hub | Partial move | 1-16 wks | Connector: yes |
Not every platform has been researched. Try a shorter name, or ask us to research it.
Other hubs
Sales Hub
CRM, pipeline and sales execution
Revenue Hub
CPQ, contracts, billing and payments
Service Hub
Support, customer success and knowledge
Data Hub
Customer data, quality, sync and automation
Agent Hub
Build, govern and run customer-facing agents
Content Hub
Websites, content and conversion experiences
Frequently asked questions
What moves into Marketing Hub?
Campaigns, lead generation and customer engagement. Rebuild campaigns and preserve consent.
How many platforms map to Marketing Hub?
204 source platforms have Marketing as the primary hub, and 1226 are relevant including secondary hubs.
Moving into Marketing Hub?
A network of 153+ tiered HubSpot partners and 1,800+ accounts of experience. Tell us what you are moving and which hub matters most.
Talk to a partner