WordPress.com to HubSpot
Hosted WordPress publishing and site platform with a built-in Tools > Export that produces a WXR XML file.
WordPress.com data can move into HubSpot, landing mainly in Content Hub. 1 of 7 mapped objects move directly (Blog posts); 4 items need manual work and 2 do not move. Plan roughly 2-4 weeks for a small move and 10-20 weeks for a large one.
Migration checklist for WordPress.com
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 5 doneDuring
0 of 6 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<100 posts/pages
The blog imports automatically. Pages are rebuilt.
Mid migration
100-1,000 posts/pages
Needs a custom theme and a redirect map.
Large migration
>1,000 posts/pages, multilingual or custom types
Needs scripted import and extensive QA.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves WordPress.com: what you need to get in, what lands in HubSpot, and what will not.
Site admin login to run Tools > Export. HubSpot WordPress Connect needs only the public blog homepage URL.
Site administrator on the WordPress.com site (assumed, not sourced).
Choose your route
How will you move the data?
HubSpot offers an integration for importing records from WordPress.com.
- You need: Site admin login to run Tools > Export. HubSpot WordPress Connect needs only the public blog homepage URL.
- Permission: Site administrator on the WordPress.com site (assumed, not sourced).
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- Tools > Export XML (WXR) file with posts, pages, comments, custom fields, categories and tags
- Export limited to all content, posts only, pages only or media only
- HubSpot WordPress Connect, which imports a blog from its homepage URL
- HubSpot Smart Copy, which scans a live post URL
- HubSpot CSV blog import
Limits: To confirm
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 10-20 weeks, usually phased.
Talk to a partnerWhere each object lands
In WordPress.com
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Blog posts | Blog posts (Content Hub) | yes | The importer brings in posts, tags and publishing status. Guides add authors, dates and meta descriptions. |
| Pages | Website pages (Content Hub) | manual | Agency guides say there is no page importer, so pages are rebuilt in HubSpot templates. |
| Media / uploads | Files | manual | The XML references media but does not carry the files. Gallery images and linked PDFs are not imported, so re-upload them. |
| Categories and tags | Blog tags | partial | Tags import through an importer checkbox. Categories are mapped as tags per guides. |
| Comments | Blog comments | partial | One guide says comments transfer, but HubSpot's own doc does not list them. Verify before relying on it. |
| Custom post types / custom fields | Custom objects / HubDB | manual | These are exported in the XML, but HubSpot has no automatic mapping. They need a rebuild or a scripted import. |
| Form plugin submissions | Contacts | manual | Rebuild forms as HubSpot forms. Submissions stay in the plugin or service and must be exported separately. |
What to expect
The export contains content only, not theme or plugin files.
The HubSpot importer removes them by default.
There is no page importer.
URLs change on the new host. HubSpot can export redirects for imported posts.
Media files are not included in the XML.
Plugin settings do not transfer.
Crawl the live site, map every URL and test the 301s before launch.
Clean the content and QA each imported post.
Audit media and re-upload it to HubSpot Files.
Test language variants and accessibility on the new templates before go-live.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
The HubSpot blog-import docs and the WXR export format are sourced. WordPress.com-specific API, auth and plan limits were not checked, and some points rest on agency guides and general WordPress knowledge.
Sources
Related migrations
Frequently asked questions
How do I migrate WordPress.com to HubSpot?
1. Crawl the site with Screaming Frog and export every URL, including archives, images and PDFs. 2. Run Tools > Export and choose All content, then save the WXR file. 3. Inventory the media library, since the XML does not contain the files. 4. List the plugins in use (SEO, forms, multilingual) and their HubSpot equivalents.
What data can move from WordPress.com to HubSpot?
These objects move directly: Blog posts. Check the mapping table for partial and manual items.
What does not move from WordPress.com to HubSpot?
Themes, templates and plugin or dynamic modules and Shortcodes. Plan to rebuild or retire these.
How long does a WordPress.com to HubSpot migration take?
Small (<100 posts/pages): 2-4 weeks. Mid (100-1,000 posts/pages): 4-10 weeks. Large (>1,000 posts/pages, multilingual or custom types): 10-20 weeks. These are planning estimates, not a quote.
What access do I need to export from WordPress.com?
Site admin login to run Tools > Export. HubSpot WordPress Connect needs only the public blog homepage URL. Site administrator on the WordPress.com site (assumed, not sourced).
Is there a native HubSpot connector for WordPress.com?
Yes. Confirm the supported objects in discovery.
What compliance issues apply when moving WordPress.com data?
Check: Check for health, financial or minors' data in form submissions, if present.. Agree consent, retention and access rules before exporting.
Moving WordPress.com into HubSpot?
A network of 153+ tiered HubSpot partners and 1,800+ accounts of experience. Tell us what you are moving and which hub matters most.
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