Thryv to HubSpot
Thryv Business Center is a small-business CRM and operations suite covering clients, appointments, estimates, invoices, payments, marketing and websites.
Thryv data can move into HubSpot, landing mainly in Sales Hub. 1 of 7 mapped objects move directly (Clients); 3 items need manual work and 2 do not move. Plan roughly 1-3 weeks for a small move and 6-12 weeks for a large one.
Migration checklist for Thryv
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 5 doneDuring
0 of 5 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<5k contacts
CSV-based contact migration.
Mid migration
5k-50k contacts
Many export batches, plus appointments and products.
Large migration
50k+ contacts with history
Needs a vendor-assisted extract and a custom activity import.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves Thryv: what you need to get in, what lands in HubSpot, and what will not.
Admin login to Thryv Business Center for the CSV export. API credentials are unverified.
Choose your route
How will you move the data?
No native connector was found.
- You need: Admin login to Thryv Business Center for the CSV export. API credentials are unverified.
- Permission: To confirm
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- Clients CSV export from Clients > More Actions > Export, with a choice of all fields or selected columns and all rows or filtered rows. The limit is 2,000 clients per export.
- Export of contacts, products and appointments to Google Sheets through the Integry-powered integration. The export is run manually.
- Website form responses export to CSV.
Limits: To confirm
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 6-12 weeks, usually phased.
Talk to a partnerWhere each object lands
In Thryv
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Clients | Contacts | yes | CSV export of client card fields, imported into HubSpot via CSV. Exports are capped at 2,000 per run, so batch by Tags. |
| Appointments / calendar events | Meetings | partial | Appointments can be exported to Google Sheets. Mapping to HubSpot Meetings would need a CSV or API import and is unverified. |
| Products | Products | partial | Products can be exported to Google Sheets. Import to HubSpot is unverified. |
| Companies | Companies | manual | No company export was found in the sources. Companies would need to be derived from client fields. |
| Deals / pipelines / opportunities | Deals | manual | G2 lists pipeline management as a feature, but no export path was found. Test for one. |
| Notes, tasks and other activities | Notes | manual | No activity export was found. Audit this before committing to a scope. |
| Estimates, invoices, payments | Quotes | manual | These can be imported into Thryv from Google Sheets, but no export was found. |
What to expect
No export mechanism was found. These must be rebuilt in HubSpot.
No export mechanism was found. These must be recreated in HubSpot.
The export is capped at 2,000 clients at a time.
Documented export paths cover data only.
No documentation was found for these.
Ask Thryv support for a full data extract and check which associations it contains.
Segment by Tags and de-duplicate on email before importing.
Request API access details from Thryv before planning an API-based extract.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
The client CSV export is backed by Thryv's help centre. No official public API documentation was found, and only a third-party guide mentions an API. Deals, activities and pipeline export coverage is unverified, and the HubSpot import side rests on category-level knowledge.
Sources
Related migrations
Frequently asked questions
How do I migrate Thryv to HubSpot?
1. Inventory which Thryv products are in use (Business Center or Command Center) and which modules hold data. 2. Count clients and decide how to batch them under the 2,000-row limit. 3. Ask Thryv support in writing whether deals, activities and associations are exportable. 4. Map client card fields and custom fields to HubSpot Contact properties.
What data can move from Thryv to HubSpot?
These objects move directly: Clients. Check the mapping table for partial and manual items.
What does not move from Thryv to HubSpot?
Automations and workflows and Users, permissions and reports. Plan to rebuild or retire these.
How long does a Thryv to HubSpot migration take?
Small (<5k contacts): 1-3 weeks. Mid (5k-50k contacts): 3-6 weeks. Large (50k+ contacts with history): 6-12 weeks. These are planning estimates, not a quote.
What access do I need to export from Thryv?
Admin login to Thryv Business Center for the CSV export. API credentials are unverified.
What compliance issues apply when moving Thryv data?
Check: Payment and financial data may be present in invoices and payments and Health data is possible for healthcare clients, but unverified. Agree consent, retention and access rules before exporting.
Moving Thryv into HubSpot?
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Talk to a partner