RetailCRM to HubSpot
E-commerce and retail-focused CRM that manages customers, corporate customers and orders, with a REST API.
RetailCRM data can move into HubSpot, landing mainly in Sales Hub. 1 of 6 mapped objects move directly (Customers (individual)); 4 items need manual work and 3 do not move. Plan roughly 2-4 weeks for a small move and 8-16 weeks for a large one.
Migration checklist for RetailCRM
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 5 doneDuring
0 of 5 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<10k contacts, <20k orders
CSV export may be enough.
Mid migration
10k-100k contacts, 20k-300k orders
API extraction with custom mapping.
Large migration
>100k contacts, >300k orders, multiple sites
Custom objects and a full automation rebuild.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves RetailCRM: what you need to get in, what lands in HubSpot, and what will not.
REST API (v5 current in docs)
API key from the RetailCRM account, plus the account URL.
Choose your route
How will you move the data?
No native connector was found.
- You need: API key from the RetailCRM account, plus the account URL.
- Permission: To confirm
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- Order list export to CSV, XLS, XML or JSON, with saved column templates
- Background export with the file delivered by notification when the export has more than 500 rows
- REST API: /api/v5/customers, /api/v5/orders and orders/history
- Official API clients in PHP, Go and other languages
Limits: To confirm
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 8-16 weeks, usually phased.
Talk to a partnerWhere each object lands
In RetailCRM
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Customers (individual) | Contacts | yes | Available via the customers API. Keep id and externalId as legacy ID properties. |
| Corporate customers (companies and contact persons) | Companies | partial | API v5 supports corporate customers with a company and contact person on the order. Contact-to-company associations need rebuilding. |
| Orders | Deals | partial | Orders export with line items. HubSpot Deals and Line items are the likely targets. Order statuses must be mapped to pipeline stages. |
| Order items | Line items | partial | Item fields in the order export produce one row per item. |
| Managers | Owners | manual | Managers appear as order and customer fields. Match them to HubSpot users by email. |
| Tasks, comments and history | Tasks / Notes | manual | Export coverage not confirmed in the sources I found. Audit before committing. |
What to expect
Rules are platform-specific and must be rebuilt as HubSpot workflows.
Must be recreated in HubSpot teams and permission sets.
Must be rebuilt in HubSpot reporting.
Status groups differ from HubSpot pipelines.
These do not export.
Tasks, notes, communications and customer-to-order links need to be checked through the API.
These are retail-specific fields with no standard HubSpot equivalent.
Decide whether orders become Deals, Custom objects or both, and design the associations first.
Deduplicate in RetailCRM before export. The API has customers/combine and orders/combine methods.
Use the API for bulk extraction.
Export corporate customers and their contacts separately, then associate them in HubSpot.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
API access, order export and customer/corporate objects are backed by RetailCRM docs. I found no HubSpot docs or native connector for RetailCRM. Object mapping to HubSpot, rate limits, governance and activity export coverage rest on category-level knowledge.
Sources
Related migrations
Frequently asked questions
How do I migrate RetailCRM to HubSpot?
1. Generate a RetailCRM API key and note the account URL. 2. List the sites, order types and statuses in use. 3. Export customers and corporate customers through /api/v5/customers and check the field counts. 4. Inventory custom fields, segments and manager accounts.
What data can move from RetailCRM to HubSpot?
These objects move directly: Customers (individual). Check the mapping table for partial and manual items.
What does not move from RetailCRM to HubSpot?
Automation (triggers, scripts), Permissions and roles and Reports and dashboards. Plan to rebuild or retire these.
How long does a RetailCRM to HubSpot migration take?
Small (<10k contacts, <20k orders): 2-4 weeks. Mid (10k-100k contacts, 20k-300k orders): 4-8 weeks. Large (>100k contacts, >300k orders, multiple sites): 8-16 weeks. These are planning estimates, not a quote.
What access do I need to export from RetailCRM?
API key from the RetailCRM account, plus the account URL.
What compliance issues apply when moving RetailCRM data?
Check: Payment details may be present in orders and Possible minors' data in consumer retail. Agree consent, retention and access rules before exporting.
Moving RetailCRM into HubSpot?
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