monday sales CRM to HubSpot
CRM built on monday.com's work OS. Contacts, accounts, leads and deals live on boards linked by Connect Boards columns.
monday sales CRM data can move into HubSpot, landing mainly in Sales Hub. 3 of 9 mapped objects move directly (Contacts board items, Accounts board items and Deals board items); 4 items need manual work and 3 do not move. Plan roughly 1-3 weeks for a small move and 8-16 weeks for a large one.
Migration checklist for monday sales CRM
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 5 doneDuring
0 of 5 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<10k records, 3-4 boards
Board exports and CSV import.
Mid migration
10k-100k records, custom boards
Needs API extraction for associations and updates plus workflow rebuild.
Large migration
>100k records, heavy activity
Scripted API migration with phased cutover.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves monday sales CRM: what you need to get in, what lands in HubSpot, and what will not.
GraphQL (single endpoint, https://api.monday.com/v2)
Personal API token generated from the monday account, or an OAuth app.
Account admin is needed for the account export. Enterprise admins can block non-admins from board export.
Complexity-based, about 10M points/min by default, with a single-query cap of 5M. Daily calls are 1,000 on Free/Basic/Standard, 10,000 on Pro and 25,000 on Enterprise. Cursor pagination returns up to 500 items per request.
Choose your route
How will you move the data?
No native connector was found.
- You need: Personal API token generated from the monday account, or an OAuth app.
- Permission: Account admin is needed for the account export. Enterprise admins can block non-admins from board export.
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- Board export to Excel (about 100,000 items per export)
- Group or item export
- Account export (admin only, zip, once per 24h, link expires after 24h)
- Export with updates included
- GraphQL API pull to JSON
- Rewind backup app
Limits: Complexity-based, about 10M points/min by default, with a single-query cap of 5M. Daily calls are 1,000 on Free/Basic/Standard, 10,000 on Pro and 25,000 on Enterprise. Cursor pagination returns up to 500 items per request.
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 8-16 weeks, usually phased.
Talk to a partnerWhere each object lands
In monday sales CRM
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Contacts board items | Contacts | yes | Board export carries all columns including custom ones. Linked-board data is not included, so email is the dedupe key. |
| Accounts board items | Companies | yes | Export separately and associate to contacts using Connect Boards values. |
| Deals board items | Deals | yes | Stage, value, close date and owner are columns. Stages must be mapped to a HubSpot pipeline. |
| Leads | Contacts | partial | Leads may map to Contacts with a lifecycle stage or lead status. This is analyst judgement. |
| Updates (comments/notes) | Notes | partial | Included only via the 'include updates' export option or the API. Needs scripting to attach to records. |
| Activities, emails, calls, tasks | Emails / Calls / Tasks / Meetings | manual | Whole-account export coverage of activities is unconfirmed. Audit it per board before cutover. |
| Connect Boards links | Associations | manual | Links must be rebuilt as HubSpot associations from exported item IDs. |
| People column (owners) | Contacts / Companies / Deals owner | partial | Map monday users to HubSpot users by email. |
| Quotes & invoices | Quotes | manual | Pricing says quotes and invoices exist. No export-to-HubSpot path was found. |
What to expect
The public GraphQL API has no mutations to create, update or list board automations, so they must be rebuilt in HubSpot workflows.
Dashboards export only as aggregated xlsx. Rebuild them as HubSpot reports.
No source shows a transferable permission model. Rebuild it using HubSpot teams and permission sets.
Boards export separately, so links are lost unless item IDs are kept.
Status columns become text values in exports.
Whole-account files skip notes, emails, call logs and tasks. The updates option or the API is needed.
Automations are UI-only and cannot be exported.
Export item IDs and Connect Boards columns, then test association counts after import.
Use board exports, or extract at 500 items per page across several days, or temporarily upgrade.
Inventory boards and columns first.
Download it immediately and schedule the export early.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
The API, export routes and limits are backed by third-party guides and vendor-adjacent pages. I did not open monday's own help centre or HubSpot docs. I found no monday-to-HubSpot native connector evidence, and the object mapping is category-level.
Sources
Related migrations
Frequently asked questions
How do I migrate monday sales CRM to HubSpot?
1. Inventory all CRM boards (Leads, Contacts, Accounts, Deals, custom) and their column types. 2. Confirm an account admin is available for the account export. 3. Decide whether to extract via board export or the GraphQL API, given the daily call cap on your plan. 4. Add an email or external ID column to each board for dedupe and association keys.
What data can move from monday sales CRM to HubSpot?
These objects move directly: Contacts board items, Accounts board items and Deals board items. Check the mapping table for partial and manual items.
What does not move from monday sales CRM to HubSpot?
Automations, Dashboards and reports and Permissions and roles. Plan to rebuild or retire these.
How long does a monday sales CRM to HubSpot migration take?
Small (<10k records, 3-4 boards): 1-3 weeks. Mid (10k-100k records, custom boards): 3-8 weeks. Large (>100k records, heavy activity): 8-16 weeks. These are planning estimates, not a quote.
What access do I need to export from monday sales CRM?
Personal API token generated from the monday account, or an OAuth app. Account admin is needed for the account export. Enterprise admins can block non-admins from board export.
What compliance issues apply when moving monday sales CRM data?
Check: Custom columns may hold financial or health data and Check for minors' data depending on the business. Agree consent, retention and access rules before exporting.
Moving monday sales CRM into HubSpot?
A network of 153+ tiered HubSpot partners and 1,800+ accounts of experience. Tell us what you are moving and which hub matters most.
Talk to a partner