DealerCenter CRM to HubSpot
CRM module inside DealerCenter, a dealer management system for independent auto dealers covering inventory, deals, F&I, BHPH and CRM.
DealerCenter CRM data can move into HubSpot, landing mainly in Sales Hub. 1 of 6 mapped objects move directly (Customers/Leads); 4 items need manual work and 2 do not move. Plan roughly 2-4 weeks for a small move and 8-16 weeks for a large one.
Migration checklist for DealerCenter CRM
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 5 doneDuring
0 of 5 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<10k contacts, one rooftop
CSV import of contacts and deals.
Mid migration
10k-100k contacts, a few rooftops
Includes automation rebuild and association checks.
Large migration
>100k contacts, multi-rooftop group
Includes DMS sync design and custom objects.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves DealerCenter CRM: what you need to get in, what lands in HubSpot, and what will not.
Dealer user login to the DealerCenter web app.
DealerAdmin and ManagementReportViewer roles are required to create CRM leads reports and export data.
Choose your route
How will you move the data?
No native connector was found.
- You need: Dealer user login to the DealerCenter web app.
- Permission: DealerAdmin and ManagementReportViewer roles are required to create CRM leads reports and export data.
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- Reports > Customer: run a saved report, then Print/Export > CSV – Raw Data
- List-view Actions > Export to XLSX (documented for a different dealer system; not confirmed for DealerCenter)
Limits: To confirm
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 8-16 weeks, usually phased.
Talk to a partnerWhere each object lands
In DealerCenter CRM
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Customers/Leads | Contacts | yes | The Customer report exports to CSV, filterable by Customer Created Date. |
| Deals (vehicle deals) | Deals | partial | Deal data exists in the DMS, but its export coverage is unconfirmed. Vehicle and finance fields likely need custom properties. |
| Vehicle inventory | Custom objects | manual | Analyst inference: a custom object or Products would be needed. |
| Activities/tasks/notes | Notes | manual | Whether activity history is available in exports is unverified. |
| Companies | Companies | manual | The CRM is consumer-focused, so Companies are probably few. |
| Documents & attachments | Files | manual | Documents are stored as attachments in the platform. No bulk export path was found. |
What to expect
No export path was found, so these must be rebuilt in HubSpot.
These are DMS functions with no HubSpot equivalent.
Roles in DealerCenter do not map to HubSpot permissions.
Saved reports are not portable.
Raw CSV may not carry contact-to-deal or activity links.
If the DMS stays in use, the CRM replacement needs a sync.
Use CSV exports with a freeze window, or consider an unofficial scraping layer with caution.
Test an export and compare record counts before committing.
Scope which DMS objects actually move to HubSpot.
Ask DealerCenter Support to assign the roles in advance.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
DealerCenter CRM is the CRM module of an automotive dealer management system, not a horizontal CRM. Its CSV report export is documented only by a third party, and no public API was found. Object mapping rests on analyst inference.
Sources
Related migrations
Frequently asked questions
How do I migrate DealerCenter CRM to HubSpot?
1. Confirm DealerAdmin and ManagementReportViewer roles are assigned. 2. Inventory the Customer reports and whether CRM leads, deals and activities are in scope. 3. Decide whether the DMS stays and which system owns customers. 4. Define HubSpot properties for vehicle, trade-in and lead source fields.
What data can move from DealerCenter CRM to HubSpot?
These objects move directly: Customers/Leads. Check the mapping table for partial and manual items.
What does not move from DealerCenter CRM to HubSpot?
Automation, lead routing and workflow rules and Lender and credit application workflows. Plan to rebuild or retire these.
How long does a DealerCenter CRM to HubSpot migration take?
Small (<10k contacts, one rooftop): 2-4 weeks. Mid (10k-100k contacts, a few rooftops): 4-8 weeks. Large (>100k contacts, multi-rooftop group): 8-16 weeks. These are planning estimates, not a quote.
What access do I need to export from DealerCenter CRM?
Dealer user login to the DealerCenter web app. DealerAdmin and ManagementReportViewer roles are required to create CRM leads reports and export data.
What compliance issues apply when moving DealerCenter CRM data?
Check: Financial and credit data (GLBA-type), Identity documents and SMS marketing consent (TCPA). Agree consent, retention and access rules before exporting.
Moving DealerCenter CRM into HubSpot?
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