cobra CRM to HubSpot
German CRM suite with a cloud API and an on-premise CXM WEB CONNECT REST module. It covers people, companies, touchpoints, events, forms and lists.
cobra CRM data can move into HubSpot, landing mainly in Sales Hub. 2 of 7 mapped objects move directly (People (contact persons) and Companies); 3 items need manual work and 2 do not move. Plan roughly 2-4 weeks for a small move and 8-16 weeks for a large one.
Migration checklist for cobra CRM
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 5 doneDuring
0 of 5 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<10k contacts/companies
CSV exports plus a basic rebuild.
Mid migration
10k-100k records plus activities
API extraction of touchpoints and workflow rebuild.
Large migration
>100k records, heavy activity history
Custom extraction, multiple entities and a phased cutover.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves cobra CRM: what you need to get in, what lands in HubSpot, and what will not.
REST (cobra CRM Cloud API; CXM WEB CONNECT REST for on-premise editions)
A cobra user login or OAuth2 client for the API. Details are not confirmed for CXM WEB CONNECT.
Choose your route
How will you move the data?
No native connector was found.
- You need: A cobra user login or OAuth2 client for the API. Details are not confirmed for CXM WEB CONNECT.
- Permission: To confirm
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- People export as CSV or XLSX, filtered by people IDs or list ID
- Event, invitation, ticket and form-response exports as CSV or XLSX
- REST read of people, companies and touchpoints
- CXM WEB CONNECT REST endpoints for on-premise databases (included in CRM PLUS, CRM PRO XL and CRM BI)
Limits: To confirm
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 8-16 weeks, usually phased.
Talk to a partnerWhere each object lands
In cobra CRM
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| People (contact persons) | Contacts | yes | People export and API exist; field mapping and lifecycle values need review. |
| Companies | Companies | yes | Company endpoints exist, and person-to-company relations are exposed in the API. |
| Touchpoints (activities) | Notes | partial | Touchpoints and documents are in the API. Whether bulk export covers all activity types is unverified. Calls and emails may map to HubSpot Calls or Emails. |
| Deals / opportunities | Deals | partial | No deal or pipeline export endpoint was seen in the docs reviewed. Confirm whether sales-project modules exist in the customer's edition. |
| Users / owners | Contacts | manual | Owner mapping to HubSpot users must be built by hand. Source user IDs are GUIDs. |
| Lists | Contacts | partial | People lists exist and can be exported by list ID. Rebuild them as HubSpot lists. |
| Event tickets, invitations and form responses | Custom objects | partial | CSV/XLSX exports exist. Needs a custom object or a form-submission import. |
What to expect
The API shows rule DTOs, but HubSpot has no importer for them. Rebuild them as workflows.
Not exportable into HubSpot; recreate them as HubSpot teams and permission sets.
No import path exists into HubSpot workflows, templates or dashboards.
Association export coverage is unconfirmed, so verify it with test extracts.
Source pipeline structure was not documented in the sources found.
Test the touchpoint API against a sample. Fall back to a database-level export if needed.
Confirm the customer's edition and enabled modules before scoping.
Dedupe on email and company domain, and store the cobra GUID in a custom property.
Keep a bilingual field-mapping sheet.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
Vendor API docs confirm REST API, bearer/OAuth2 auth and CSV/XLSX exports for people, events and form responses. Deals, pipelines, activity export coverage, rate limits, certifications and a HubSpot connector were not confirmed. Those sections rest on category-level knowledge.
Sources
Related migrations
Frequently asked questions
How do I migrate cobra CRM to HubSpot?
1. Identify the cobra edition (Cloud, PLUS, PRO XL or BI) and which API applies. 2. Obtain API credentials via the bearer-token login or an OAuth2 client. 3. Inventory person, company, touchpoint and list counts, plus custom fields. 4. Confirm whether deals or sales projects exist and how they can be extracted.
What data can move from cobra CRM to HubSpot?
These objects move directly: People (contact persons) and Companies. Check the mapping table for partial and manual items.
What does not move from cobra CRM to HubSpot?
Rules and automation and Permissions and roles. Plan to rebuild or retire these.
How long does a cobra CRM to HubSpot migration take?
Small (<10k contacts/companies): 2-4 weeks. Mid (10k-100k records plus activities): 4-8 weeks. Large (>100k records, heavy activity history): 8-16 weeks. These are planning estimates, not a quote.
What access do I need to export from cobra CRM?
A cobra user login or OAuth2 client for the API. Details are not confirmed for CXM WEB CONNECT.
What compliance issues apply when moving cobra CRM data?
Check: GDPR applies (EU vendor and user base) and Form responses may contain sensitive free text. Agree consent, retention and access rules before exporting.
Moving cobra CRM into HubSpot?
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