Airtable CRM to HubSpot
Airtable CRM is a customer-built CRM on Airtable's relational base/table model, usually from a template, not a fixed-schema product.
Airtable CRM data can move into HubSpot, landing mainly in Sales Hub. 2 of 8 mapped objects move directly (Contacts table (people) and Accounts/Companies table); 4 items need manual work and 3 do not move. Plan roughly 1-3 weeks for a small move and 8-16 weeks for a large one.
Migration checklist for Airtable CRM
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 6 doneDuring
0 of 5 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<10k records across 3-5 tables
CSV-led.
Mid migration
10k-100k records, activities, several automations
API or sync-assisted, association pass.
Large migration
>100k records, many bases, heavy activities and attachments
Scripted API extraction and phased cutover.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves Airtable CRM: what you need to get in, what lands in HubSpot, and what will not.
REST (Airtable Web API, JSON)
A PAT scoped to the needed bases with read scopes for records and schema, or an OAuth integration.
Base access for the token owner; workspace-level permissions are needed to export shared views if copying is restricted.
5 requests/sec per base and 50/sec per PAT user. A 429 means a 30-second wait. Free and Team plans also have monthly call caps (1,000 and 100,000 per workspace). Pages are 100 records.
Choose your route
How will you move the data?
HubSpot offers an integration for importing records from Airtable CRM.
- You need: A PAT scoped to the needed bases with read scopes for records and schema, or an OAuth integration.
- Permission: Base access for the token owner; workspace-level permissions are needed to export shared views if copying is restricted.
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- Grid view Download CSV, one table at a time
- Web API record and schema reads
- Third-party scheduled CSV exports (Make, miniExtensions)
- HubSpot Airtable Data Sync app (Data Hub)
Limits: 5 requests/sec per base and 50/sec per PAT user. A 429 means a 30-second wait. Free and Team plans also have monthly call caps (1,000 and 100,000 per workspace). Pages are 100 records.
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 8-16 weeks, usually phased.
Talk to a partnerWhere each object lands
In Airtable CRM
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Contacts table (people) | Contacts | yes | Export as CSV or via API; use email as the dedupe key. |
| Accounts/Companies table | Companies | yes | Linked-record fields export as text, so the company-contact link must be rebuilt with a shared key. |
| Deals/Opportunities table | Deals | partial | Stage and single-select values must be mapped to a HubSpot pipeline; the Data Sync app lists deals as supported. |
| Activities/Interactions table | Notes, Calls, Emails, Meetings, Tasks | partial | Activities are custom tables in Airtable. They need a type column, an association key and a custom import or API load. |
| Owners (collaborator fields) | Contacts, Companies, Deals (owner property) | manual | Collaborator values export as names or emails; they must be matched to HubSpot users. |
| Pipelines/stages (single select) | Deals (pipeline and stage) | manual | Select options are not a pipeline object, so stages must be built in HubSpot first. |
| Products table | Products | partial | The Data Sync app lists products as supported. |
| Attachments | Files | manual | CSV carries only expiring URLs, so files must be downloaded separately. |
What to expect
Not included in CSV export.
CSV and API record data does not include them; they must be rebuilt.
They only restore inside Airtable and cannot be downloaded.
Airtable automations are not exportable.
Base and workspace sharing does not map to HubSpot roles.
A CSV is flat and holds no links between records.
CSV attachment URLs expire within hours.
Add stable record IDs to every table and export the link fields; load associations in a second pass.
Clean values and dedupe by email or domain before import.
Throttle to 4 requests/sec per base and back off on 429.
Use an unfiltered export view with all fields visible.
Audit activity tables and association coverage before mapping.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
Airtable API, auth, rate limits and CSV export are backed by Airtable docs. Airtable CRM is a template-built CRM, so object mapping rests on category-level knowledge. HubSpot-side import docs were not directly visited, and the Data Sync app details come from a third-party guide.
Sources
Related migrations
Frequently asked questions
How do I migrate Airtable CRM to HubSpot?
1. Inventory bases, tables, linked-record fields, and views used as pipelines. 2. Add a stable record ID (formula on RECORD_ID()) to every table for association keys. 3. Create a PAT scoped to the CRM bases with record and schema read scopes. 4. Pick a canonical email/domain dedupe key and clean duplicates.
What data can move from Airtable CRM to HubSpot?
These objects move directly: Contacts table (people) and Accounts/Companies table. Check the mapping table for partial and manual items.
What does not move from Airtable CRM to HubSpot?
Record-level comments, Automations, interfaces, extensions and permissions and Base snapshots. Plan to rebuild or retire these.
How long does a Airtable CRM to HubSpot migration take?
Small (<10k records across 3-5 tables): 1-3 weeks. Mid (10k-100k records, activities, several automations): 4-8 weeks. Large (>100k records, many bases, heavy activities and attachments): 8-16 weeks. These are planning estimates, not a quote.
What access do I need to export from Airtable CRM?
A PAT scoped to the needed bases with read scopes for records and schema, or an OAuth integration. Base access for the token owner; workspace-level permissions are needed to export shared views if copying is restricted.
Is there a native HubSpot connector for Airtable CRM?
Yes. Confirm the supported objects in discovery.
What compliance issues apply when moving Airtable CRM data?
Check: Custom fields may hold health, financial or minors' data depending on usage. Agree consent, retention and access rules before exporting.
Moving Airtable CRM into HubSpot?
A network of 153+ tiered HubSpot partners and 1,800+ accounts of experience. Tell us what you are moving and which hub matters most.
Talk to a partner