Typeform to HubSpot
Conversational forms, quizzes and surveys. Teams embed them for lead capture, registrations and feedback.
Typeform data can move into HubSpot, landing mainly in Marketing Hub. 3 of 6 mapped objects move directly (Form responses (completed), Form responses (company/deal fields) and Form responses (deal fields)); 3 items need manual work and 2 do not move. Plan roughly 1-2 weeks for a small move and 6-12 weeks for a large one.
Migration checklist for Typeform
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 5 doneDuring
0 of 6 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<5 forms, <5k responses
Native integration and backfill are enough.
Mid migration
5-30 forms, 5k-100k responses
API export and imports are needed.
Large migration
>30 forms, >100k responses, multiple workspaces
Needs custom ETL and heavy rebuild work.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves Typeform: what you need to get in, what lands in HubSpot, and what will not.
REST (Create API, Responses API, Webhooks)
A personal access token with responses:read and forms:read scopes, or an OAuth app client ID and secret.
2 requests per second per account for the Create and Responses APIs. Webhooks and Embed are not rate limited. A page returns 25 responses by default and 1,000 at most.
Choose your route
How will you move the data?
HubSpot offers an integration for importing records from Typeform.
- You need: A personal access token with responses:read and forms:read scopes, or an OAuth app client ID and secret.
- Permission: To confirm
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- Responses API pulls per form, filtered with since/until/before/after and paged with page_size
- Webhooks push new submissions
- Native HubSpot integration can send up to 1,000 existing responses on first Publish
Limits: 2 requests per second per account for the Create and Responses APIs. Webhooks and Embed are not rate limited. A page returns 25 responses by default and 1,000 at most.
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 6-12 weeks, usually phased.
Talk to a partnerWhere each object lands
In Typeform
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Form responses (completed) | Contacts | yes | Questions map to HubSpot properties. One response can create or update Contacts, Companies and Deals. |
| Form responses (company/deal fields) | Companies | yes | Mapped through the native integration. |
| Form responses (deal fields) | Deals | yes | Mapped through the native integration. |
| Partial responses | Contacts | partial | Partial responses can go to Contacts. Sending them to Companies and Deals is limited. |
| Historical responses beyond 1,000 | Contacts | manual | Use the Responses API to export, then a HubSpot import. The native backfill is capped at 1,000. |
| Form definitions and questions | Custom objects | manual | Forms must be rebuilt as HubSpot forms. Submissions can be stored as properties, Notes, or a custom object if history is needed. |
What to expect
There is no documented import into HubSpot forms. Rebuild them natively or keep Typeform embedded.
The native integration is one-way, from Typeform to HubSpot.
The mapping is per form and per question.
The native backfill limit is 1,000.
Typeform hidden fields must be matched to HubSpot properties.
Map consent checkboxes to HubSpot legal basis or subscription properties.
Dedupe on email and backfill each form only once.
Create matching property types before mapping.
Use page_size 1000 and date windows, and retry on HTTP 429.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
The Responses API, rate limits and the native HubSpot integration are backed by Typeform docs and third-party guides. Export formats, data residency, certifications and retention were not verified. The object mapping rests partly on third-party guides.
Sources
Related migrations
Frequently asked questions
How do I migrate Typeform to HubSpot?
1. Inventory all forms and workspaces through the Forms API. 2. Create a token with the forms:read and responses:read scopes. 3. Decide which forms to rebuild in HubSpot and which stay in Typeform for surveys or quizzes. 4. Create HubSpot properties matching each question ref and hidden field.
What data can move from Typeform to HubSpot?
These objects move directly: Form responses (completed), Form responses (company/deal fields) and Form responses (deal fields). Check the mapping table for partial and manual items.
What does not move from Typeform to HubSpot?
Typeform form designs, logic jumps and quiz scoring and Reverse sync from HubSpot to Typeform. Plan to rebuild or retire these.
How long does a Typeform to HubSpot migration take?
Small (<5 forms, <5k responses): 1-2 weeks. Mid (5-30 forms, 5k-100k responses): 3-6 weeks. Large (>30 forms, >100k responses, multiple workspaces): 6-12 weeks. These are planning estimates, not a quote.
What access do I need to export from Typeform?
A personal access token with responses:read and forms:read scopes, or an OAuth app client ID and secret.
Is there a native HubSpot connector for Typeform?
Yes. Confirm the supported objects in discovery.
What compliance issues apply when moving Typeform data?
Check: Survey answers may contain health, financial or minors' data depending on use. Agree consent, retention and access rules before exporting.
Moving Typeform into HubSpot?
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