Where are you moving from?
Pick a category of source platform. Each one lists the platforms in it and what moves into HubSpot.
Choose a category
Every category has its own boundaries and its own playbook.
Horizontal CRM
Contacts, companies, deals, activities, owners, pipelines
Real estate CRM
Leads, buyers, sellers, properties, viewings, deals
Lending, wealth & insurance CRM
Prospects, households, advisers, referral partners, opportunities
Admissions & enrollment
Applicants, students, guardians, enquiries, programmes, admissions stages
Patient acquisition & engagement
Permitted enquiry data, referral sources, appointments, engagement preferences
Recruitment CRM & ATS
Clients, candidates, contacts, vacancies, business-development pipelines
Professional services & legal CRM
Clients, intake forms, matters or projects as pipeline references
Industry sales & booking systems
Enquiries, customers, appointments, estimates, sales stages
Nonprofit & membership CRM
Constituents, organisations, households, donations as references, memberships
Marketing automation & email
Contacts, consent, suppression lists, segments, templates, campaign definitions
ABM, advertising & social
Accounts, audiences, campaign taxonomy, ads reporting and social content
Forms, events & conversion
Submissions, registrations, attendance, consent and conversion paths
Customer support & help desk
Customers, tickets, conversations, attachments, knowledge articles, SLAs
ITSM, contact centre & field support
Customer cases, contact references, approved knowledge and service interactions
Customer success, feedback & knowledge
Accounts, health signals, playbooks, feedback, knowledge and renewal dates
CPQ, proposals & sales documents
Products, price books, quote templates, approvals, quote and contract references
Billing, subscriptions, payments & accounting
Customers, products, invoices, subscriptions and payment status references
Revenue intelligence & sales engagement
Forecast definitions, deal risk, activities, sequences and conversation references
Integration & workflow automation
Field maps, sync rules, routing logic and workflow specifications
Customer data, enrichment & data quality
Approved identity keys, consent, segments, enrichment fields, match rules
Warehouses, databases & analytics
Curated customer records, derived fields and reporting dimensions
Agent builders & conversational AI
Agent instructions, knowledge sources, tool specifications and evaluation cases
CMS & website builders
Pages, posts, assets, redirects, metadata, forms and structured content
Headless CMS, content operations & SEO
Content models, assets, articles, metadata, editorial briefs and redirects
Ecommerce, learning & customer portals
Marketing pages, customers, products and order or enrollment references
Frequently asked questions
Which platforms can move into HubSpot?
1,673 source platforms in 25 categories are mapped, from CRMs to CMS, billing and data warehouses.
How do I find my platform?
Pick the closest category, or press Ctrl or Cmd plus K from any page to search.
Not sure which category fits?
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