Badger Maps to HubSpot
Field-sales route planning and mapping app with account lists, check-ins and territory tools. It syncs with CRMs and is often used as a front-end to one.
Badger Maps data can move into HubSpot, landing mainly in Sales Hub. 1 of 6 mapped objects move directly (Accounts (customers: businesses and contacts)); 4 items need manual work and 2 do not move. Plan roughly 1-2 weeks for a small move and 6-12 weeks for a large one.
Migration checklist for Badger Maps
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 5 doneDuring
0 of 5 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<5k accounts
CSV import with few custom fields.
Mid migration
5k-50k accounts
API pull for check-ins and owner mapping.
Large migration
>50k accounts with multi-year check-ins
Involves a separate CRM source and rebuilding territories.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves Badger Maps: what you need to get in, what lands in HubSpot, and what will not.
REST API (token-authenticated, base https://badgerapis.badgermapping.com/api/2)
Badger user login to obtain an API token; managed-team user IDs are needed to scope owners.
Export and import are limited to authorized users; team members may need their account manager or admin to run them.
Choose your route
How will you move the data?
HubSpot offers an integration for importing records from Badger Maps.
- You need: Badger user login to obtain an API token; managed-team user IDs are needed to scope owners.
- Permission: Export and import are limited to authorized users; team members may need their account manager or admin to run them.
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- Accounts CSV export (Reports > Accounts > Export Accounts), emailed as a download link
- Filtered or lasso-selected account export from the map
- List view CSV export
- Check-in report export
- Reports export as PDF/XLS
- REST API (accounts/customers, locations, routes, check-ins, users)
- FTP integration
- Zapier
Limits: To confirm
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 6-12 weeks, usually phased.
Talk to a partnerWhere each object lands
In Badger Maps
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Accounts (customers: businesses and contacts) | Companies | yes | Accounts hold name, address, contact details, owner and custom fields, so split them into Companies and Contacts. Keep _CustomerId as a legacy ID. |
| Account contact details | Contacts | partial | Contact fields sit on the account record, so contacts must be derived and associated manually. |
| Check-ins / activity history | Notes | partial | Check-ins are available through a report export and the API; the target mapping (Notes, Meetings or Calls) is an analyst choice. |
| Users / account owners | Contacts | partial | The Users API returns user IDs that own accounts; map them to HubSpot owners (users) by email. |
| Routes / appointments | Tasks | manual | Routes are an operational construct with no documented HubSpot equivalent; rebuild only what is needed. |
| Deals / pipelines | Deals | no | Badger documents no native deal or pipeline objects; they exist only when synced from another CRM, so migrate them from that CRM. |
What to expect
Not in the account export; no HubSpot equivalent.
Config specific to Badger, not exportable as CRM data.
The export is a flat account list.
The Users API exposes the custom-field schema.
Account owners are referenced by user ID.
Badger Zapier automations and PDF/XLS reports do not transfer.
Identify the true system of record and migrate from that; use Badger only for check-ins and field data.
Test the API against sample accounts and compare the output with the check-in export.
Download the file immediately after it arrives.
Leave that column untouched in the export.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
Export paths (CSV, REST API) are documented by the vendor and a third-party API profile. Badger is a field-sales mapping and routing app that usually sits in front of a CRM, so its deal, pipeline and activity coverage as a system of record is not documented. The API auth details, rate limits and the check-in export format were not verified.
Sources
Related migrations
Frequently asked questions
How do I migrate Badger Maps to HubSpot?
1. Confirm whether Badger is the master record or a synced copy of another CRM. 2. Identify the Badger plan and who holds admin or export rights. 3. Run Reports > Accounts > Export Accounts and review the columns, including _CustomerId and custom fields. 4. Request an API token and test the accounts and check-ins endpoints.
What data can move from Badger Maps to HubSpot?
These objects move directly: Accounts (customers: businesses and contacts). Check the mapping table for partial and manual items.
What does not move from Badger Maps to HubSpot?
Optimized routes and territory definitions and Saved map filters and colorization. Plan to rebuild or retire these.
How long does a Badger Maps to HubSpot migration take?
Small (<5k accounts): 1-2 weeks. Mid (5k-50k accounts): 3-6 weeks. Large (>50k accounts with multi-year check-ins): 6-12 weeks. These are planning estimates, not a quote.
What access do I need to export from Badger Maps?
Badger user login to obtain an API token; managed-team user IDs are needed to scope owners. Export and import are limited to authorized users; team members may need their account manager or admin to run them.
Is there a native HubSpot connector for Badger Maps?
Yes. Confirm the supported objects in discovery.
What compliance issues apply when moving Badger Maps data?
Check: Possible health data for life-sciences or healthcare field teams (vendor cites HIPAA) and Geolocation of reps and customers. Agree consent, retention and access rules before exporting.
Moving Badger Maps into HubSpot?
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