GoHighLevel to HubSpot
White-label CRM and marketing automation platform for agencies. It uses sub-accounts (locations) with contacts, opportunities, conversations and workflows.
GoHighLevel data can move into HubSpot, landing mainly in Sales Hub. 1 of 8 mapped objects move directly (Contacts); 4 items need manual work and 2 do not move. Plan roughly 2-4 weeks for a small move and 8-16 weeks for a large one.
Migration checklist for GoHighLevel
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 5 doneDuring
0 of 5 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<10k contacts, 1 sub-account
CSV-led, with a few workflows.
Mid migration
10k-100k contacts, 2-5 sub-accounts
API pulls for deals and activities.
Large migration
>100k contacts, many sub-accounts
Per-location API runs and heavy automation rebuild.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves GoHighLevel: what you need to get in, what lands in HubSpot, and what will not.
REST API v2 (JSON) at services.leadconnectorhq.com, plus webhooks
A Private Integration token with scopes (Settings > Private Integrations) or an OAuth app. The locationId and Version header are needed on every call.
Agency admins can create tokens by default. Contact export needs a user with import/export permission, usually an admin.
100 requests per 10 seconds burst and 200,000 per day, per app per resource (sub-account or agency). Enterprise can request an increase.
Choose your route
How will you move the data?
No native connector was found.
- You need: A Private Integration token with scopes (Settings > Private Integrations) or an OAuth app. The locationId and Version header are needed on every call.
- Permission: Agency admins can create tokens by default. Contact export needs a user with import/export permission, usually an admin.
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- Contacts CSV via Contacts/Smart List bulk action (desktop only)
- API v2 pulls for contacts, opportunities, notes, tasks, conversations
- Vendor tool announced for exporting conversations, messages, notes, tasks, opportunities and forms (details unverified)
Limits: 100 requests per 10 seconds burst and 200,000 per day, per app per resource (sub-account or agency). Enterprise can request an increase.
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 8-16 weeks, usually phased.
Talk to a partnerWhere each object lands
In GoHighLevel
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Contacts | Contacts | yes | CSV export includes custom fields and tags. Export is per sub-account. |
| Businesses (companies) | Companies | partial | Not confirmed in the sources. Likely needs an API pull and association rebuild. |
| Opportunities | Deals | partial | Not in the simple contact export. Pull via API or the vendor export tool. Pipeline and stage IDs are location-specific. |
| Notes | Notes | partial | The contact CSV includes only the latest note, truncated to 255 characters. Use the API for full notes. |
| Tasks | Tasks | partial | Exportable via the vendor tool or API. |
| Conversations/messages (SMS, email) | Emails | manual | Not part of the contact export. SMS and chat have no direct HubSpot equivalent. Use Notes or the Conversations API. |
| Users/owners | Contacts | manual | Map users to HubSpot owners by email, then recreate teams and permissions. |
| Pipelines | Deals | manual | Rebuild pipelines and stages in HubSpot by hand. |
What to expect
Platform-specific logic. It must be rebuilt in HubSpot workflows.
Platform-specific assets with no HubSpot import path.
Contact exports include workflow membership but not the workflow logic.
These do not export as data.
Opportunities, notes and conversations sit outside the basic contact CSV.
Exports and API limits apply per location, so each sub-account needs its own run.
Use API v2 pulls for opportunities, notes, tasks and messages, and reconcile counts.
Export DND and opt-out fields and map them to HubSpot marketing status and communication subscriptions.
Pull notes through the API.
Throttle per location and read the X-RateLimit headers.
Use a v2 Private Integration token.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
The API auth, rate limits and CSV export rest on third-party guides that cite HighLevel docs. I did not open the vendor's own docs or any HubSpot docs. Object mapping to HubSpot is category-level analyst judgement. Native connector status was not verified.
Sources
Related migrations
Frequently asked questions
How do I migrate GoHighLevel to HubSpot?
1. Inventory sub-accounts (locations) and decide which map to HubSpot accounts or business units. 2. Create a Private Integration token per location with read scopes for contacts, opportunities, notes and tasks. 3. Confirm the exporting user has import/export permission. 4. Document pipelines, stages, custom fields, tags and smart lists, and map them to HubSpot properties.
What data can move from GoHighLevel to HubSpot?
These objects move directly: Contacts. Check the mapping table for partial and manual items.
What does not move from GoHighLevel to HubSpot?
Workflows/automations and Funnels, websites, forms and calendars. Plan to rebuild or retire these.
How long does a GoHighLevel to HubSpot migration take?
Small (<10k contacts, 1 sub-account): 2-4 weeks. Mid (10k-100k contacts, 2-5 sub-accounts): 4-8 weeks. Large (>100k contacts, many sub-accounts): 8-16 weeks. These are planning estimates, not a quote.
What access do I need to export from GoHighLevel?
A Private Integration token with scopes (Settings > Private Integrations) or an OAuth app. The locationId and Version header are needed on every call. Agency admins can create tokens by default. Contact export needs a user with import/export permission, usually an admin.
What compliance issues apply when moving GoHighLevel data?
Check: SMS/TCPA consent and Possible health or financial data in custom fields, depending on the customer's industry. Agree consent, retention and access rules before exporting.
Moving GoHighLevel into HubSpot?
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