ABRA Flexi CRM to HubSpot
ABRA Flexi is a Czech/Slovak cloud-first accounting and business system. Its CRM-like features sit in the Obchodní partneři module: company addresses, contacts, events/activities, labels and orders (zakázky).
ABRA Flexi CRM data can move into HubSpot, landing mainly in Sales Hub. 2 of 6 mapped objects move directly (Adresy firem (company addresses) and Kontakty (contact persons)); 4 items need manual work and 2 do not move. Plan roughly 2-4 weeks for a small move and 8-16 weeks for a large one.
Migration checklist for ABRA Flexi CRM
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 5 doneDuring
0 of 5 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<10k records
Contacts, companies and a simple deal map.
Mid migration
10k-100k records
Includes activities, labels and the automation rebuild.
Large migration
>100k records
Multiple company databases, heavy activity history and ERP integrations.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves ABRA Flexi CRM: what you need to get in, what lands in HubSpot, and what will not.
REST (XML, JSON, CSV, XLS) with a uniform URL per record type
Flexi server URL, company identifier and an API user login.
No numeric limits found. A third-party integrator notes fair-use rules: no parallel identical queries, and heavy operations must finish before the next request.
Choose your route
How will you move the data?
No native connector was found.
- You need: Flexi server URL, company identifier and an API user login.
- Permission: To confirm
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- REST API export as JSON/XML/CSV/XLS
- XLS export from the Contacts list in the desktop client
- vCard export of the address book
- Changes API / webhooks (per third-party guide, not verified in vendor docs)
Limits: No numeric limits found. A third-party integrator notes fair-use rules: no parallel identical queries, and heavy operations must finish before the next request.
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 8-16 weeks, usually phased.
Talk to a partnerWhere each object lands
In ABRA Flexi CRM
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Adresy firem (company addresses) | Companies | yes | Required fields are only company name and abbreviation. Flexi record ID and abbreviation (kód) should be kept as a custom unique property. Partners can be customers, suppliers or authorities, so filter to customers. |
| Kontakty (contact persons) | Contacts | yes | Each contact is linked to a company, and only first and last name are mandatory. Contacts can also exist without a company link. |
| Události / aktivity (events, notes, tasks) | Notes | partial | Activity types are configurable (event, note, task). Map them to Notes, Tasks or Meetings by type. Verify that API exports include the company, contact and order links. |
| Zakázky (orders/jobs) | Deals | partial | Activities link to Zakázky, so these are the likeliest Deal source. Stage and pipeline semantics are not documented in the sources I found. |
| Users (activity creator) | Contacts | manual | The activity user is read-only creator data. Owner mapping to HubSpot users must be done by hand. |
| Štítky (labels) | Contacts | manual | Labels attach to addresses, contacts and events. Convert them to multi-select properties or lists. |
What to expect
These are ERP/accounting data with no HubSpot equivalent. Invoices could optionally go to Custom objects.
No export or HubSpot mapping is documented. They must be rebuilt.
Flexi does not document a CRM pipeline object, so define stages from Zakázky statuses.
Flexi permissions and reports are not exportable as HubSpot configuration.
Check that the activity-to-company, contact and order links survive export before import.
The activity creator is stored as a read-only user.
Export with relation fields and validate counts per object.
Run sequential, paged exports (limit=0 or paged) off-hours.
Filter on relationship type before import.
Confirm the deployment variant and API reachability first.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
Export and REST API are backed by vendor docs. Flexi is an accounting/ERP with CRM-style modules, not a standalone CRM. Deal, pipeline, owner, permission and automation mapping rests on analyst inference, not docs.
Sources
Related migrations
Frequently asked questions
How do I migrate ABRA Flexi CRM to HubSpot?
1. Confirm cloud or on-premise deployment and the company identifier in the /c/{firma} URL. 2. Create a dedicated API user and test HTTP Basic access to /c/{firma}/adresar.json. 3. Inventory the address, contact, event and zakázka agendas plus custom fields and labels. 4. Decide which partner types (Odběratel/Dodavatel) become Companies.
What data can move from ABRA Flexi CRM to HubSpot?
These objects move directly: Adresy firem (company addresses) and Kontakty (contact persons). Check the mapping table for partial and manual items.
What does not move from ABRA Flexi CRM to HubSpot?
Accounting documents, ledgers and VAT data and Automation, workflows and user permissions. Plan to rebuild or retire these.
How long does a ABRA Flexi CRM to HubSpot migration take?
Small (<10k records): 2-4 weeks. Mid (10k-100k records): 4-8 weeks. Large (>100k records): 8-16 weeks. These are planning estimates, not a quote.
What access do I need to export from ABRA Flexi CRM?
Flexi server URL, company identifier and an API user login.
What compliance issues apply when moving ABRA Flexi CRM data?
Check: Financial data (bank accounts, invoices) may be present and GDPR applies to EU personal data. Agree consent, retention and access rules before exporting.
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