Wice CRM to HubSpot
German CRM covering sales, marketing, service and invoicing, aimed at small and mid-sized businesses.
Wice CRM data can move into HubSpot, landing mainly in Sales Hub. 2 of 7 mapped objects move directly (Persons and Organizations); 4 items need manual work and 3 do not move. Plan roughly 2-4 weeks for a small move and 8-14 weeks for a large one.
Migration checklist for Wice CRM
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 5 doneDuring
0 of 5 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<10k contacts/companies
Excel export plus a CSV import.
Mid migration
10k-100k records with deals and activities
API extraction and custom association scripting.
Large migration
>100k records with heavy history and documents
Needs vendor support for bulk extraction.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves Wice CRM: what you need to get in, what lands in HubSpot, and what will not.
REST (JSON), /api/v1 endpoints for persons and articles
A registered Wice CRM user who has generated an API key.
Choose your route
How will you move the data?
No native connector was found.
- You need: A registered Wice CRM user who has generated an API key.
- Permission: To confirm
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- Excel export of address lists created under Kampagnen (Campaigns)
- API GET /api/v1/persons
- API GET /api/v1/articles
- Open Integration Hub adapter with polling triggers for persons and organizations
Limits: To confirm
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 8-14 weeks, usually phased.
Talk to a partnerWhere each object lands
In Wice CRM
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Persons | Contacts | yes | Available through the API and the Excel address-list export. |
| Organizations | Companies | yes | Export starts from the Organisationen area per the wiki. The adapter can poll organizations, but the public API docs list no organization endpoint. |
| Articles | Products | partial | The API exposes articles. Mapping to Products is analyst inference. |
| Deals/opportunities | Deals | manual | Opportunity tracking exists in the product, but no export or API coverage was found in the docs. |
| Activities (notes, calls, emails, tasks) | Notes | manual | Activity export coverage is unverified, so audit it before committing to scope. Targets could be Notes, Calls, Emails, Meetings or Tasks. |
| Users/owners | Contacts | manual | Owner fields must be mapped to HubSpot users. No export for users was found. |
| Documents | Files | manual | The product has document storage. No bulk file export was documented. |
What to expect
Product-specific logic with no documented export. Rebuild them in HubSpot.
No export was documented. Rebuild them with HubSpot teams and permission sets.
No export was documented. Rebuild them in HubSpot.
Pipeline configuration is not covered by the documented API or exports.
Documented exports are flat address lists. Association coverage must be tested.
Wice campaign and workflow logic does not transfer.
Outlook and Thunderbird mail sync is handled by connectors, not exports.
Run a test export and compare record counts and links against the source UI.
Confirm API scope and key issuance with Wice support before planning.
Check the field list of the address-list export and add any gaps via the API.
Test the endpoints against your own tenant.
Involve a German-speaking admin.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
Export path (Excel address lists) and a REST API for persons and articles are documented, but the public docs found do not cover deals, activities, pipelines or associations. Object mapping for those is category-level knowledge, and aggregator sites disagree on whether an API exists.
Sources
Related migrations
Frequently asked questions
How do I migrate Wice CRM to HubSpot?
1. Ask Wice support to confirm API scope and generate API keys. 2. Inventory persons, organizations, articles, deals, activities and custom fields. 3. Audit which fields and associations the Kampagnen address-list export includes. 4. List automations, permission roles and reports that need rebuilding.
What data can move from Wice CRM to HubSpot?
These objects move directly: Persons and Organizations. Check the mapping table for partial and manual items.
What does not move from Wice CRM to HubSpot?
Workflows and automations, Permissions and roles and Reports and dashboards. Plan to rebuild or retire these.
How long does a Wice CRM to HubSpot migration take?
Small (<10k contacts/companies): 2-4 weeks. Mid (10k-100k records with deals and activities): 4-8 weeks. Large (>100k records with heavy history and documents): 8-14 weeks. These are planning estimates, not a quote.
What access do I need to export from Wice CRM?
A registered Wice CRM user who has generated an API key.
What compliance issues apply when moving Wice CRM data?
Check: GDPR applies, since the vendor is German and its customers are EU-based. Agree consent, retention and access rules before exporting.
Moving Wice CRM into HubSpot?
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