Freshworks CRM to HubSpot
Freshworks CRM (formerly Freshsales and Freshsales Suite) is a sales CRM with a REST API. It covers contacts, accounts, deals, activities and automation.
Freshworks CRM data can move into HubSpot, landing mainly in Sales Hub. 3 of 7 mapped objects move directly (Contacts, Accounts and Deals); 4 items need manual work and 2 do not move. Plan roughly 1-3 weeks for a small move and 8-16 weeks for a large one.
Migration checklist for Freshworks CRM
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 5 doneDuring
0 of 5 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<10k
CSV or tool migration with basic pipelines.
Mid migration
10k-250k
Activities and automation rebuild.
Large migration
>250k
Rate limits, multiple pipelines and permission redesign.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves Freshworks CRM: what you need to get in, what lands in HubSpot, and what will not.
REST (JSON)
Each user's API key plus the account's bundle alias (domain). The key is found under Admin Settings > API Settings.
Some API calls need admin-level credentials. Keys inherit the user's permissions, so use an admin key for a full extract.
Per account: 1000/hour on Free and Growth, 2000 on Pro, 5000 on Enterprise. All plans also have a 400/minute cap. HTTP 429 is returned when a limit is hit. An API add-on or a support request can raise the limit.
Choose your route
How will you move the data?
HubSpot offers an integration for importing records from Freshworks CRM.
- You need: Each user's API key plus the account's bundle alias (domain). The key is found under Admin Settings > API Settings.
- Permission: Some API calls need admin-level credentials. Keys inherit the user's permissions, so use an admin key for a full extract.
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- Admin UI CSV export of modules and views (not verified in sources)
- REST API extraction by resource
- Third-party migration tools
Limits: Per account: 1000/hour on Free and Growth, 2000 on Pro, 5000 on Enterprise. All plans also have a 400/minute cap. HTTP 429 is returned when a limit is hit. An API add-on or a support request can raise the limit.
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 8-16 weeks, usually phased.
Talk to a partnerWhere each object lands
In Freshworks CRM
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Contacts | Contacts | yes | Migration guides describe CSV or API moves with custom field mapping. Create HubSpot properties first. |
| Accounts | Companies | yes | Freshworks calls companies 'accounts'. Migration guides describe them moving with associations. |
| Deals | Deals | yes | Pipelines and stages must be built in HubSpot first. |
| Activities (tasks, notes, appointments, calls) | Tasks, Notes, Calls, Meetings, Emails | partial | Vendors claim activity migration, but a HubSpot community poster asked about notes and files. Audit export coverage per type. |
| Users/owners | Contacts, Companies and Deals owner property | manual | Create HubSpot users first and map owners by email. |
| Leads | Contacts | partial | Freshworks CRM has a separate lead object. Decide on a lifecycle stage mapping. Source: category-level knowledge. |
| Files/attachments | Files | partial | Tools claim file transfer. The HubSpot community raised it as an open question. |
What to expect
They are rebuilt as HubSpot workflows, not moved as data.
These are configuration, not exportable records. Rebuild them in HubSpot.
Rules do not transfer.
They must exist before import.
HubSpot uses different permission sets.
These move to Marketing Hub.
Sample-export each activity type and compare counts before cutover.
Request a limit increase from Freshworks support, or throttle the extract under 400/minute.
Store the Freshworks ID in a HubSpot property and import in dependency order.
Create HubSpot users first and map by email.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
API auth and rate limits are backed by Freshworks docs. Object mapping, export coverage, automation, permissions and governance rest on third-party migration guides or category-level knowledge, and I did not find a Freshworks export doc or a HubSpot doc for this source.
Sources
Related migrations
Frequently asked questions
How do I migrate Freshworks CRM to HubSpot?
1. Confirm the plan tier and API limit, and request an increase if needed. 2. Generate an admin API key and note the bundle alias. 3. Inventory modules: contacts, leads, accounts, deals, activities and custom fields. 4. Create HubSpot properties, pipelines and users first.
What data can move from Freshworks CRM to HubSpot?
These objects move directly: Contacts, Accounts and Deals. Check the mapping table for partial and manual items.
What does not move from Freshworks CRM to HubSpot?
Workflow automations and auto-assignment rules and Reports, dashboards and permission/role setup. Plan to rebuild or retire these.
How long does a Freshworks CRM to HubSpot migration take?
Small (<10k): 1-3 weeks. Mid (10k-250k): 4-8 weeks. Large (>250k): 8-16 weeks. These are planning estimates, not a quote.
What access do I need to export from Freshworks CRM?
Each user's API key plus the account's bundle alias (domain). The key is found under Admin Settings > API Settings. Some API calls need admin-level credentials. Keys inherit the user's permissions, so use an admin key for a full extract.
Is there a native HubSpot connector for Freshworks CRM?
Yes. Confirm the supported objects in discovery.
What compliance issues apply when moving Freshworks CRM data?
Check: Possible health or financial data in free-text notes and GDPR/CCPA for contact data. Agree consent, retention and access rules before exporting.
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