Bitrix24 to HubSpot
Horizontal CRM and collaboration suite with leads, deals, contacts, companies, tasks, workflows and smart processes. It has cloud and self-hosted versions.
Bitrix24 data can move into HubSpot, landing mainly in Sales Hub. 3 of 10 mapped objects move directly (Contacts, Companies and Deals (per pipeline)); 5 items need manual work and 3 do not move. Plan roughly 2-4 weeks for a small move and 8-16 weeks for a large one.
Migration checklist for Bitrix24
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 6 doneDuring
0 of 6 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<10k contacts and deals
CSV-led, with basic pipelines.
Mid migration
10k-100k records
Needs activity extraction and workflow rebuild.
Large migration
>100k records with heavy history
Needs REST pipelines, custom objects and a permissions redesign.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves Bitrix24: what you need to get in, what lands in HubSpot, and what will not.
REST (also REST 3.0), inbound webhooks and OAuth apps
Webhook URL with CRM scope, or an installed app with OAuth credentials.
Export requires role-based CRM export permission. Webhook and app setup normally needs an admin.
Cloud: 2 req/s with a limit of 50 before blocking on standard plans, 5 req/s and 250 on Enterprise. List methods default to 50 records per page. A method is blocked for 10 minutes if its execution time exceeds 480 s in 10 minutes.
Choose your route
How will you move the data?
No native connector was found.
- You need: Webhook URL with CRM scope, or an installed app with OAuth credentials.
- Permission: Export requires role-based CRM export permission. Webhook and app setup normally needs an admin.
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- CSV/XLS export from List view (leads, deals, contacts, companies, estimates, invoices, smart processes)
- Options to export all deal fields and all contact/company fields, and detailed SKUs
- REST list methods (crm.item.list is preferred over the halted crm.deal.list)
- Solution presets export of custom fields, stages, pipelines and automation as JSON
Limits: Cloud: 2 req/s with a limit of 50 before blocking on standard plans, 5 req/s and 250 on Enterprise. List methods default to 50 records per page. A method is blocked for 10 minutes if its execution time exceeds 480 s in 10 minutes.
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 8-16 weeks, usually phased.
Talk to a partnerWhere each object lands
In Bitrix24
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Contacts | Contacts | yes | CSV export needs 'Included in export' enabled on each contact. Export covers only the fields shown in the list unless 'all fields' is ticked. |
| Companies | Companies | yes | CSV/XLS export. Contact-company links are held in Bitrix24 fields and need checking in the export. |
| Deals (per pipeline) | Deals | yes | Each pipeline can be exported separately. Client (contact/company) links must be rebuilt as associations. |
| Leads | Contacts | partial | Exportable, but HubSpot has no separate lead object. Decide whether to map to Contacts with lifecycle stage or to Deals. |
| Activities (calls, emails, comments, tasks) | Notes | manual | A third-party guide says comments, tasks, SMS, activities and emails are not in list exports. Use REST to extract them, then load as Notes, Calls, Emails, Meetings or Tasks. |
| Estimates / invoices | Quotes | partial | Exportable as lists. Rebuilding as HubSpot Quotes is a manual or custom job. |
| Products | Products | partial | The catalog exports as XLS, which needs converting to CSV. Line items need 'Export detailed SKUs'. |
| Smart processes | Custom objects | partial | Exportable as lists. Custom objects in HubSpot depend on the HubSpot edition. |
| Owners (Responsible) | Contacts | partial | The Responsible field exports as a name. Map it to HubSpot owners by email. |
| Pipelines and stages | Deals | manual | Solution presets are Bitrix-specific JSON. Recreate the pipelines and stages in HubSpot by hand. |
What to expect
They export only as Bitrix24 JSON presets, which HubSpot cannot import.
Bitrix24 roles have no import path into HubSpot, so they must be rebuilt as HubSpot teams and permission sets.
Reports export as CSV for Bitrix24 reuse only, so they must be rebuilt in HubSpot.
Bitrix24 automation rules and robots have no HubSpot equivalent import.
List exports omit this history.
Link fields in the exports must be matched by ID or name.
Field types and enumerations differ between the two systems.
Reports cannot be imported into HubSpot.
Use REST extraction and test with a pilot sample.
Do not import presets into the source portal. Export data first.
Bulk-enable the option and reconcile row counts against the CRM.
Tick the all-fields options and compare the headers.
Use paginated list methods with backoff and batch calls.
Confirm the plan or trial before planning the REST extraction.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
Export paths, REST API and limits are backed by Bitrix24 docs. HubSpot-side mapping, activity/association export coverage, certifications and residency are not sourced, so they rest on category-level knowledge.
Sources
Related migrations
Frequently asked questions
How do I migrate Bitrix24 to HubSpot?
1. Confirm the plan allows REST API and CSV export. 2. Check that your user has CRM export permission. 3. Inventory pipelines, stages, custom fields and smart processes. 4. Enable 'Included in export' on all contacts.
What data can move from Bitrix24 to HubSpot?
These objects move directly: Contacts, Companies and Deals (per pipeline). Check the mapping table for partial and manual items.
What does not move from Bitrix24 to HubSpot?
Workflows, automation rules and CRM form settings, Role-based permissions and CRM analytics reports. Plan to rebuild or retire these.
How long does a Bitrix24 to HubSpot migration take?
Small (<10k contacts and deals): 2-4 weeks. Mid (10k-100k records): 4-8 weeks. Large (>100k records with heavy history): 8-16 weeks. These are planning estimates, not a quote.
What access do I need to export from Bitrix24?
Webhook URL with CRM scope, or an installed app with OAuth credentials. Export requires role-based CRM export permission. Webhook and app setup normally needs an admin.
What compliance issues apply when moving Bitrix24 data?
Check: Possible health or financial data in free-text and custom fields and Possible minors' data depending on use. Agree consent, retention and access rules before exporting.
Moving Bitrix24 into HubSpot?
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