Keap to HubSpot
Small-business CRM, sales and marketing automation platform covering contacts, email/text marketing, e-commerce and pipeline automation.
Keap data can move into HubSpot, landing mainly in Sales Hub. 3 of 9 mapped objects move directly (Contacts, Companies and Opportunities); 5 items need manual work and 1 do not move. Plan roughly 2-4 weeks for a small move and 8-16 weeks for a large one.
Migration checklist for Keap
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 6 doneDuring
0 of 6 doneAfter
0 of 6 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<10k contacts, 1 pipeline
Smart Transfer or CSV, few campaigns.
Mid migration
10k-100k contacts, several pipelines
Tag mapping and campaign rebuild dominate.
Large migration
>100k contacts or multiple Keap apps
Custom API extraction, orders in custom objects, phased cutover.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves Keap: what you need to get in, what lands in HubSpot, and what will not.
REST (v2 default, v1 current, legacy XML-RPC deprecated)
Keap developer app (client ID/secret) for OAuth, or a Personal Access Token or Service Account key for the target Keap app.
Request throttling returns 429 errors. Keap advises against continuous or frequent sync/export and against unfiltered queries. Exact numbers not verified.
Choose your route
How will you move the data?
HubSpot offers an integration for importing records from Keap.
- You need: Keap developer app (client ID/secret) for OAuth, or a Personal Access Token or Service Account key for the target Keap app.
- Permission: To confirm
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- REST API v2/v1 for contacts, companies, opportunities, orders, products, tasks, tags, notes
- CSV export from the Keap UI (contacts/lists; not verified against docs)
- REST Hooks webhooks (v1) for change events
- Third-party migration tools (API-to-API)
Limits: Request throttling returns 429 errors. Keap advises against continuous or frequent sync/export and against unfiltered queries. Exact numbers not verified.
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 8-16 weeks, usually phased.
Talk to a partnerWhere each object lands
In Keap
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Contacts | Contacts | yes | Covered by Keap API and Smart Transfer. Custom fields need property mapping. |
| Companies | Companies | yes | Keap REST v2 has a Companies API. Contact-to-company associations must be rebuilt on import. |
| Opportunities | Deals | yes | Opportunity stages must be mapped to HubSpot pipelines and stages. |
| Notes | Notes | partial | Notes are exported and imported with associations in community-described flows. Smart Transfer coverage is unverified. |
| Tasks | Tasks | partial | Tasks are available in the API. Whether tools migrate them is unverified. |
| Products | Products | partial | Products are available in the API. HubSpot products are typically recreated. |
| Orders / invoices / subscriptions | Line items | manual | Order data is available in the API but has no direct HubSpot equivalent. Decide whether to archive it or load it into custom objects. |
| Tags | Contacts | partial | HubSpot has no 1:1 tag equivalent. Convert to properties or lists. |
| Users / owners | Contacts | manual | Map Keap owners to HubSpot users before import. Owner export coverage is unverified. |
What to expect
They must be rebuilt by intent as HubSpot workflows, not ported node-for-node.
Branching, timing and goals work differently.
A tag taxonomy needs a deliberate mapping.
Per the analyst scope; settings are not carried by data transfer.
Audit tags and map each one to a property, list or drop it before import.
Use filtered queries, backoff and off-peak runs.
Run a sample export to audit which activity types and associations come out, and reconcile counts.
Define target properties and reports before loading.
Add a source-app property and dedupe rules; a repeated connect/disconnect sync is likely not viable.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
API access and HubSpot Smart Transfer support for Keap are backed by Keap and HubSpot docs. Object-level export coverage, rate limits, and governance details were not verified, so they rest on category knowledge and community guides.
Sources
Related migrations
Frequently asked questions
How do I migrate Keap to HubSpot?
1. Inventory contacts, tag taxonomy, campaigns, opportunity stages, saved searches and order data. 2. Create a Keap developer app or Personal Access Token and confirm the scopes and app admin access. 3. Decide how tags map to HubSpot properties or lists. 4. Create an 'Old CRM URL' or Keap ID custom property on contacts, companies and deals.
What data can move from Keap to HubSpot?
These objects move directly: Contacts, Companies and Opportunities. Check the mapping table for partial and manual items.
What does not move from Keap to HubSpot?
Campaign builder automations. Plan to rebuild or retire these.
How long does a Keap to HubSpot migration take?
Small (<10k contacts, 1 pipeline): 2-4 weeks. Mid (10k-100k contacts, several pipelines): 4-8 weeks. Large (>100k contacts or multiple Keap apps): 8-16 weeks. These are planning estimates, not a quote.
What access do I need to export from Keap?
Keap developer app (client ID/secret) for OAuth, or a Personal Access Token or Service Account key for the target Keap app.
Is there a native HubSpot connector for Keap?
Yes. Confirm the supported objects in discovery.
What compliance issues apply when moving Keap data?
Check: Possible financial or payment data in orders/invoices, Health-related notes or tags if used by clinics or coaches and Minors' data if used for education or youth programs. Agree consent, retention and access rules before exporting.
Moving Keap into HubSpot?
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