REthink CRM to HubSpot
Commercial real estate CRM built natively on Salesforce, with CRE objects (properties, spaces, deals, comps, inquiries) and a two-way sync to Buildout Showcase.
REthink CRM data can move into HubSpot, landing mainly in Sales Hub. 0 of 7 mapped objects move directly; 4 items need manual work and 3 do not move. Plan roughly 3-5 weeks for a small move and 10-18 weeks for a large one.
Migration checklist for REthink CRM
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 6 doneDuring
0 of 5 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
Under 20k records, one team
Contacts, Deals and Properties only.
Mid migration
20k-150k records, multiple pipelines
Adds Spaces, comps and activity history.
Large migration
Over 150k records, heavy customisation and integrations
Adds custom Salesforce layers and a finance boundary.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves REthink CRM: what you need to get in, what lands in HubSpot, and what will not.
Salesforce platform APIs (REST/Bulk) are likely available because it is a managed package on Salesforce. Vendor docs not confirmed.
Salesforce org admin or integration user. Unconfirmed.
Salesforce system administrator (likely). Unconfirmed.
Choose your route
How will you move the data?
No native connector was found.
- You need: Salesforce org admin or integration user. Unconfirmed.
- Permission: Salesforce system administrator (likely). Unconfirmed.
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- Salesforce-style data export or reports (unconfirmed for this org)
- REST/Bulk API extraction by a consultant, as described by implementers
- Buildout Showcase two-way sync for listings, comps and inquiries
Limits: To confirm
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 10-18 weeks, usually phased.
Talk to a partnerWhere each object lands
In REthink CRM
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Contacts / Leads / Inquiries | Contacts | partial | Built on standard Salesforce Contacts. Inquiries from Showcase arrive as leads. |
| Companies | Companies | partial | Standard Salesforce company records. |
| Deals (Buyer, Seller, Tenant and Landlord Rep pipelines) | Deals | partial | Four rep types share one Deal object. Map to HubSpot pipelines or a rep-type property. |
| Properties, Spaces/Units | Custom objects | partial | No HubSpot standard equivalent. Custom objects are needed. |
| Sale and Lease Comps | Custom objects | manual | Comp database. Decide whether to migrate or retain. |
| Commission Invoices | Custom objects | manual | Back-office finance data. Likely retained elsewhere. |
| Tasks, Activities | Tasks | partial | Standard Salesforce activities. Calls, emails and notes map to the matching HubSpot objects. |
What to expect
Automation logic must be rebuilt as HubSpot workflows or sequences.
Listing syndication stays in Buildout. No HubSpot equivalent.
Licensed Buildout data, not portable CRM records.
CRE data model has no native HubSpot match.
One Deal object carries all four rep types.
Reports do not transfer.
Analyst scope note says these systems are retained.
Export Salesforce 18-character IDs and keep them as HubSpot unique-ID properties.
Confirm export access with the Buildout account team and the Salesforce org admin.
Check license terms before exporting owner contact data to HubSpot.
Pause or re-point the sync at cutover.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
Product and data model are supported by secondary sources (Buildout and consultants). No vendor export or API docs were found. Access and mapping rest on Salesforce-platform category knowledge. The analyst scope note assumed a residential CRM, but REthink is a commercial real estate (CRE) CRM.
Sources
Related migrations
Frequently asked questions
How do I migrate REthink CRM to HubSpot?
1. Confirm with Buildout whether your org allows full data export and API access. 2. Inventory Rethink objects: Properties, Spaces, Deals, Comps, Inquiries and Invoices. 3. Identify which rep pipelines are in use and the stage mapping for each. 4. Decide what stays in Buildout Showcase, MLS, trust accounting and compliance tools.
What does not move from REthink CRM to HubSpot?
Action plans (automated task sequences), Buildout Showcase listing sync and marketing brochures and Embedded property and ownership data, likely-to-sell scores. Plan to rebuild or retire these.
How long does a REthink CRM to HubSpot migration take?
Small (Under 20k records, one team): 3-5 weeks. Mid (20k-150k records, multiple pipelines): 6-10 weeks. Large (Over 150k records, heavy customisation and integrations): 10-18 weeks. These are planning estimates, not a quote.
What access do I need to export from REthink CRM?
Salesforce org admin or integration user. Unconfirmed. Salesforce system administrator (likely). Unconfirmed.
What compliance issues apply when moving REthink CRM data?
Check: Financial: commission and invoice data, Third-party licensed owner contact data and Retain trust accounting and transaction compliance records in specialist systems. Agree consent, retention and access rules before exporting.
Moving REthink CRM into HubSpot?
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