Market Leader to HubSpot
Market Leader is a real estate lead generation service. Its Professional plan includes a CRM, marketing automation, IDX websites and listing alerts.
Market Leader data can move into HubSpot, landing mainly in Sales Hub. 1 of 5 mapped objects move directly (Contacts (leads, buyers, sellers)); 3 items need manual work and 2 do not move. Plan roughly 1-2 weeks for a small move and 6-12 weeks for a large one.
Migration checklist for Market Leader
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 5 doneDuring
0 of 5 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<5k contacts
Contacts only.
Mid migration
5k-30k contacts
Includes groups, campaigns and basic deals.
Large migration
30k+ contacts, multiple agents
Team routing, website replacement and compliance boundaries.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves Market Leader: what you need to get in, what lands in HubSpot, and what will not.
Agent or admin login to the Market Leader web app to run the CSV export.
Choose your route
How will you move the data?
No native connector was found.
- You need: Agent or admin login to the Market Leader web app to run the CSV export.
- Permission: To confirm
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- Contacts CSV export from Contacts > Import/Export > Export Contacts, filtered by group or status
- Mailing Address must be ticked for addresses to export
- For 10,000+ contacts, export in batches by group or status
Limits: To confirm
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 6-12 weeks, usually phased.
Talk to a partnerWhere each object lands
In Market Leader
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Contacts (leads, buyers, sellers) | Contacts | yes | Contacts export to CSV; groups and statuses can be mapped to HubSpot properties or lists. Contact types are not confirmed as exported. |
| Contact notes | Notes | manual | Notes are not documented as part of the CSV export; verify in a sample export. |
| Saved searches / listing alerts / property interests | Custom objects | manual | No documented export; rebuild as custom properties or a custom object if needed. |
| Pipeline / transactions | Deals | manual | The CRM tracks leads through stages, but no deal export is documented. |
| Tasks and campaigns | Tasks | manual | No export is documented; rebuild campaigns as HubSpot sequences or workflows. |
What to expect
The website is hosted on Market Leader's domain and is not portable.
No export is documented for website activity timelines.
Campaign content is not documented as exportable.
Leads are delivered into the Market Leader CRM.
This follows the analyst scope note; HubSpot does not replace these systems.
Check the export columns and suppress the affected contacts before any send.
Export in batches by group or status, then dedupe and reconcile counts.
Tick Mailing Address on every export run.
Plan a replacement website and alert tool before cutover.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
The CSV contact export is backed by the vendor help centre. The API, other object exports and HubSpot mapping rest on category-level knowledge. No public API docs were found, and the only API claim comes from a third-party listing.
Sources
Related migrations
Frequently asked questions
How do I migrate Market Leader to HubSpot?
1. Confirm whether the account is a Professional CRM plan or lead-only. 2. Inventory groups, statuses and contact types to use as export filters. 3. Run a test CSV export and list the columns it contains. 4. Map groups and statuses to HubSpot properties and lists.
What data can move from Market Leader to HubSpot?
These objects move directly: Contacts (leads, buyers, sellers). Check the mapping table for partial and manual items.
What does not move from Market Leader to HubSpot?
IDX website and listing alerts and Behavioral tracking history. Plan to rebuild or retire these.
How long does a Market Leader to HubSpot migration take?
Small (<5k contacts): 1-2 weeks. Mid (5k-30k contacts): 3-6 weeks. Large (30k+ contacts, multiple agents): 6-12 weeks. These are planning estimates, not a quote.
What access do I need to export from Market Leader?
Agent or admin login to the Market Leader web app to run the CSV export.
What compliance issues apply when moving Market Leader data?
Check: Financial details in buyer and seller records, if captured and SMS consent (TCPA-type rules). Agree consent, retention and access rules before exporting.
Moving Market Leader into HubSpot?
A network of 153+ tiered HubSpot partners and 1,800+ accounts of experience. Tell us what you are moving and which hub matters most.
Talk to a partner