BoomTown to HubSpot
Real estate CRM and lead-generation platform that combines IDX websites, drip campaigns, a mobile app and transaction tracking.
BoomTown data can move into HubSpot, landing mainly in Sales Hub. 1 of 6 mapped objects move directly (Leads/contacts (buyers, sellers)); 3 items need manual work and 2 do not move. Plan roughly 3-5 weeks for a small move and 10-18 weeks for a large one.
Migration checklist for BoomTown
Three phases, specific to this system. Tick steps off as you go.
Before
0 of 5 doneDuring
0 of 5 doneAfter
0 of 5 doneWhat will it take?
No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.
The three scenarios
Small migration
<10k contacts, <20 agents
Mostly contacts and basic notes.
Mid migration
10k-100k contacts, 20-100 agents
Adds transactions, activity history and automation rebuild.
Large migration
>100k contacts, 100+ agents or multiple offices
Needs custom ETL, team routing and phased cutover.
What moves the number
Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.
Access, mapping and limits
Start with how data leaves BoomTown: what you need to get in, what lands in HubSpot, and what will not.
REST API (per third-party catalog listing about 142 endpoints)
Likely a BoomTown API or OAuth client issued by BoomTown, which is unconfirmed.
Choose your route
How will you move the data?
No native connector was found.
- You need: Likely a BoomTown API or OAuth client issued by BoomTown, which is unconfirmed.
- Permission: To confirm
Native imports often bring over only some data, so check coverage per object in the mapping below.
Export each object, clean it, then import it into HubSpot.
- API reads of contacts, call logs, texts, transactions and drip plans (per third-party catalog)
- Zapier connection (reviews cite about 6,000 apps)
- Vendor-assisted bulk export, which is unconfirmed and should be requested from the BoomTown account manager
Limits: To confirm
Migration and sync tools can move more than a plain import. Confirm which objects each one supports before you choose.
Best when volume is high, custom objects are many or automation is heavy. That is the Large scenario: 10-18 weeks, usually phased.
Talk to a partnerWhere each object lands
In BoomTown
In HubSpot
Hover or tap anything on the left to see where it lands.
| Source object | In HubSpot | Moves | Notes |
|---|---|---|---|
| Leads/contacts (buyers, sellers) | Contacts | yes | The API reportedly supports contacts with phone, email and address records; map the buyer/seller type to a HubSpot property. |
| Transactions | Deals | partial | The API reportedly allows transaction search, but the transaction field set is unverified. |
| Call logs, texts, notes | Calls, Notes | partial | Call-log and text read endpoints are reported; import them as engagements through the HubSpot API. |
| Todos/tasks | Tasks | partial | Task management is reported in the API. |
| Drip plans/campaigns | Custom objects | manual | Rebuild these as HubSpot sequences or workflows; only the plan assignment history is exportable. |
| Properties/viewings | Custom objects | manual | No source confirms an export path; model them as custom objects or Deal properties. |
What to expect
The API reportedly does not handle MLS listings or IDX search, so keep these with the MLS or IDX provider.
The API manages plan assignments, not portable logic, so rebuild it in HubSpot.
The automation logic cannot be exported.
These feeds currently deliver into BoomTown, for example through the @MyBoomTownLeads.Me email address or Zapier.
The analyst scope note says to retain these.
Ask BoomTown in writing for API credentials or a full data export before you cancel.
Map opt-out flags to HubSpot subscription status and import texts and calls as engagements.
Cut over feeds on a set date and de-duplicate on email and phone.
Data governance and compliance
Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.
How we researched this page
How much to trust each section, and where it comes from.
The existence of a BoomTown API (contacts, drip plans, transactions, webhooks, OAuth) rests on a third-party catalog and reviews, not on vendor docs I could open. HubSpot-side mapping is category-level. Export paths, rate limits and certifications are unverified.
Sources
Related migrations
Frequently asked questions
How do I migrate BoomTown to HubSpot?
1. Request API credentials and docs from BoomTown, or a full export, and confirm the contract exit terms. 2. Inventory the active lead sources that feed BoomTown, such as Zillow, CallAction and Zapier zaps. 3. Define Contact lifecycle and a buyer/seller property, and Deal pipelines that match transaction statuses. 4. Export agent and team ownership and map the users to HubSpot owners.
What data can move from BoomTown to HubSpot?
These objects move directly: Leads/contacts (buyers, sellers). Check the mapping table for partial and manual items.
What does not move from BoomTown to HubSpot?
MLS/IDX listing data and saved-search feeds and Drip plan automation logic. Plan to rebuild or retire these.
How long does a BoomTown to HubSpot migration take?
Small (<10k contacts, <20 agents): 3-5 weeks. Mid (10k-100k contacts, 20-100 agents): 6-10 weeks. Large (>100k contacts, 100+ agents or multiple offices): 10-18 weeks. These are planning estimates, not a quote.
What access do I need to export from BoomTown?
Likely a BoomTown API or OAuth client issued by BoomTown, which is unconfirmed.
What compliance issues apply when moving BoomTown data?
Check: Financial data in transaction records, Possible minors or household data and Call and text recording consent. Agree consent, retention and access rules before exporting.
Moving BoomTown into HubSpot?
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