Real estate CRM · Sales Hub

Wise Agent to HubSpot

Real estate CRM for agents and teams. It covers contacts, calendar, properties, transactions and marketing programs.

In short

Wise Agent data can move into HubSpot, landing mainly in Sales Hub. 1 of 6 mapped objects move directly (Contacts (leads, buyers, sellers, clients)); 3 items need manual work and 2 do not move. Plan roughly 1-2 weeks for a small move and 6-12 weeks for a large one.

Last reviewed 2026-10-29 · Also relevant to Marketing, Service, Data hubs · 4 sources

1 · Checklist

Migration checklist for Wise Agent

Three phases, specific to this system. Tick steps off as you go.

0 of 15 steps doneTick steps off as you go. Your progress stays in this browser.

Before

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During

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After

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2 · Cost

What will it take?

No price list: cost follows volume, custom objects and how much logic must be rebuilt. Answer four quick questions for a planning range.

How many records?
Custom objects?
Automation to rebuild?
History to bring?

A planning aid built from the three scenarios below. It is not a quote.

The three scenarios

low complexity

Small migration

1-2 weeks

<5k contacts, no transactions

CSV only.

medium complexity

Mid migration

3-6 weeks

5k-30k contacts plus deals and properties

Includes API or support extraction.

high complexity

Large migration

6-12 weeks

30k+ contacts, team accounts, multiple pipelines

Includes automation rebuild and compliance boundaries.

What moves the number

Volume of contacts and notesTransaction and property extraction via API or supportCustom object and pipeline designAutomation rebuildRetention of MLS and compliance systems alongside HubSpot

Timeline ranges are planning estimates, not a quote. A partner confirms scope after discovery.

3 · Where to begin

Access, mapping and limits

Start with how data leaves Wise Agent: what you need to get in, what lands in HubSpot, and what will not.

API

REST-style HTTP API (webconnect.asp request types) with OAuth 2.0

Credentials needed

OAuth client access approved by Wise Agent, plus the user's authorization. Scopes include profile, team, marketing and contacts.

Choose your route

How will you move the data?

No native connector was found.

  • You need: OAuth client access approved by Wise Agent, plus the user's authorization. Scopes include profile, team, marketing and contacts.
  • Permission: To confirm

Native imports often bring over only some data, so check coverage per object in the mapping below.

Where each object lands

yes movespartialmanualno

In Wise Agent

In HubSpot

Contacts
Notes
Companies
Custom objects
Deals
Meetings
Select an object

Hover or tap anything on the left to see where it lands.

What to expect

Marketing programs / drip campaigns automation logic

The API manages them but they don't map one-to-one to HubSpot workflows, so rebuild them.

MLS feeds, listing syndication, trust accounting and transaction compliance records

Out of scope per analyst note; keep these in their existing systems.

4 · Governance

Data governance and compliance

Decide what is allowed to move before anything is exported. Tick each gate once it is agreed.

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Method

How we researched this page

How much to trust each section, and where it comes from.

InsufficientPartialVerified

Contact export and the vendor API are documented. Export paths for transactions, properties, deals and activity history, the HubSpot connector status, rate limits and governance (certifications, residency) were not confirmed. Those sections rest on category-level knowledge or are left null.

Sources

Related migrations

Quick answers

Frequently asked questions

How do I migrate Wise Agent to HubSpot?

1. Audit contact categories, sources and custom fields in Wise Agent. 2. Decide which transactions and properties move and which stay in the compliance system. 3. Request API OAuth access from Wise Agent if bulk extraction is needed. 4. Turn off the Google Contacts two-way sync.

What data can move from Wise Agent to HubSpot?

These objects move directly: Contacts (leads, buyers, sellers, clients). Check the mapping table for partial and manual items.

What does not move from Wise Agent to HubSpot?

Marketing programs / drip campaigns automation logic and MLS feeds, listing syndication, trust accounting and transaction compliance records. Plan to rebuild or retire these.

How long does a Wise Agent to HubSpot migration take?

Small (<5k contacts, no transactions): 1-2 weeks. Mid (5k-30k contacts plus deals and properties): 3-6 weeks. Large (30k+ contacts, team accounts, multiple pipelines): 6-12 weeks. These are planning estimates, not a quote.

What access do I need to export from Wise Agent?

OAuth client access approved by Wise Agent, plus the user's authorization. Scopes include profile, team, marketing and contacts.

What compliance issues apply when moving Wise Agent data?

Check: Financial information in real estate transactions, Children's names stored on contact records and Trust accounting and brokerage compliance records stay outside HubSpot. Agree consent, retention and access rules before exporting.

Talk to a partner

Moving Wise Agent into HubSpot?

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